Everyday we all meet with multiple people and make various perceptions for them based on the first few seconds of interaction. Ever thought why? Human being has innate tendency to make perception and this process is common with everything and not only human being. It can be clothes, colour, shoes, food etc. The game of perception has a dominant role in digital media as well. In this competitive life, every company and brand is struggling to make a good perception for their company in front of targeted customers. Today, the way the perception was created traditionally has also changed. It’s not about brochures and flyers today, it is more of visually enticing digital products such as videos, podcasts and the brand identity in the form of logo that creates difference.
When talking about logo, this stands as the most important aspect of a brand or company. One can see logo as the identity of a brand or the solo communicator about what the brand/company can offer or what it is all about! The design of a logo is so significant that it can make or break a brand in a blink.
If you are about to begin with your brand, logo is the most initial and important phase. This post is dedicated for discussing eight simple points to remember while designing logo for your company
Let us begin!
- Show yourself
From the superficial level, every business looks more or less same, however, they are not! Every new business comes with something different to offer and that difference is the USP of the brand which is what the logo should depict. Experts from best logo design company india, believe that a logo should be designed in way that depicts what the brand can offer?,how they handle customers and why are they into this business?. A well designed logo can give clear perceptive of the brand to its potential customers
- Whom to focus on?
This stands a very crucial significance while designing a logo. Professional logo designers india explains that a logo should be designed to entice the customers the brand directly target. Hence it becomes important to know the targeted customers before beginning with logo designing. For example, walt disney is all about fun and targeted mainly to kids, hence it’s logo also speak the volume on targeting kids.
- Strong and attractive design
After the above two points are clear the next thing making a logo design that can easily attract the eye balls. It is obvious that people remember things that are unique and stands meaningful in their life.
- Being unique is the key
In this cut throat competitive market, the best way to still be in competition is o be unique. People love to remember things that are unique and stands different. You logo along with addressing the key factors of your business should also be unique. For example, steve job’s vision baby apple, stands absolute unique with its half bitten silver apple. The logo is sufficient to define apple as cool designing leaders among the crowd.
- Less is always more!
In the field of logo designing, less is always considered more after all things which are simple, clean and crisp is said to have lasting impression in the mind of people. However, by simple does not mean creative. Avoid confusion and clutter. For example, saffola which uses simple text to depict the brand name yet, it seems so good and worthy of being remembered.
- Adaptable design
Logos are usually used in various formats and bases such as on tshirts, pens, notepads etc, hence a logo design, colour combination everything should be highly adaptive. It can be visible and suits on every base on which it is used.
- Logo should be identifiable
In this present competitive market scenario, logo should not only be adaptive in terms of colour but also in size. It should be designed in a way that weathers it is printed in cms or inches it should still be visible. For example, BMW as a unique logo which is simple yet so adaptive that one can identify them even in the most smallest size.
- Timeless creation
Once a logo is designed and associated with the company, it becomes its identity till the time memorable. Everything is changing yet logo are meant to keep constant as people has gained trust and identified the brand based on what they have seen over years. Hence while creating a logo, it should be designed in way that can never go out of style even after hundred of years. For example, Coca-Cola, BMW which has witness no significant changes over years.
So, if you plan to design or redesign your company’s logo then make sure to keep these above stated points in mind and get a design that can last for ages.