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What To Keep In Minds While Deciding The Name Of The Mobile App?

What’s in name?

This is the most famous shakespeare quote that we all use commonly. Well, going by this quote name is not that important in life.

There can be many views about this but when it comes to giving name to your mobile app, trust me it’s really important!

Name of an app holds similar importance as for a human being. It is the identity of the app that people can search in midst of millions of apps in app stores. Naming an app requires a great deal of thoughts. The name of the app should be given in a way that closely connect to the app’s function and it should also be something users can identify with the app.

Here’s the list the eight tips for helping in deciding the name of your app:

  • App relevance and easy to pronounce

Professionals from mobile app development company in jaipur recommends that the name of the app should always be related to the functioning of the app. The name of the app should be such that closely describes the app. Also the name of the app should be easily remembered and pronounced.

  1.  Check if the name already exist

The name of the app should be unique and should uniquely identify the app. The keywords list submitted and the name of the mobile app play a dominant role in the success of the app in the marketplace. The list of keyword submitted should be well optimized within the app for better results.

Make sure use phrases like free, cheap, lite etc, where ever there is space in the app. These words will attract additional traffic for the application

  1. The SEO thing

Professional android application development companies make sure to keep the search engine optimization of the application at high level. It is the charisma of SEO that makes the app stand against the competition and appear high in the listing of the app stores. Marketers should definitely use frequently searched keywords in the naming the app. You can also use keywords that fits in your description to be high in search results and gain traffic.

  1. URL name of the app based on SEO

URL of the app has a significant role and is beneficial in terms of SEO. The name of the app is always included in the URL filename by default, hence make sure to never use irrelevant special character in the app name. Using special character in the app name can cause URL error.

  1. Format your app description

Make sure to carefully format the description of the app. This formatting should be done before the app is submitted in the app store. Any fault in the description can get reflected in the app submitted in app stores as well as in webpage, hence, it should to be filtered perfectly. While filtering make sure that the description does not exceed the limit of  maximum character and also remember to put all the important points in the app description for better impression within targeted people.

  1. 6. Categorizing the app

Categorizing the app as important as naming the app correctly. This increase the overall reach of the app and make it easily reach to potential customers. Make sure to choose category that has low competition and decent keyword ranking.

  1. 7. Testing the name of the app

It is always good idea to take advice from people you trust. Test your app name within your confidants before submitting the app in the app store. The feedback obtained from various groups helps in eliminating confusions and increases the efficacy of the app.


Naming the mobile app have a marked influence of the success of the app in the marketplace. There is no doubt that app should always satisfy the purpose it is meant to cater, but a good relatable name of the app make it reach to larger group of users. Follow these tips to gain better app exposure.

5 Best Instagram Tools That Can Boost Ecommerce Sale

Social media platforms are meant to connect different people from different corners of the world. Social media platforms was primarily invented to make the communication system easy. It can be communication between to two people or brand. There are several platforms of social media out of which facebook is among the most popular ones to look for!

For marketers who are looking for potential customers on social media platforms often don’t think about their brand or product and get into any platform for promotion. This kind of attitude can reduce their ROI significantly.

For instance, ecommerce website marketing on facebook cannot yield result as much as on instagram. According to research done by trackmaven, brands gets better engagement within instagram. Therefore, brands which are looking for better audience engagement should make their way to instagram.

This post is dedicated to get usability of 5 best instagram tool that can enhance the ecommerce sale:

  • Creating shoppable post using Scoutsee

Instagram is an excellent platform for engaging audiences, however, ecommerce marketers face major problem in instagram as they cannot add link to their post. Instagram does not allow people to add links except in bio, hence customers can window shop your products. Incase, customers like the product on your page, they will have to visit your website and search the entire product catalog. This process is cumbersome and may pay you high price for it.

Scoutsee can help you in solving this issue by creating shoppable post on instagram. You can create your own store front and add link to it in your instagram bio. Then whenever you share, mention that users can click on the link mentioned on bio. This way people will go to your storefront and clicking on specific product will take them to respective product page.

  1. Comprehensive analysis by Iconosquare

According to consultant from best SEO company india, every social media marketer should always keep track of the performance of social media post that is meant to attract customers and increase engagement. Like any other social media platform, the instagram post can also be  analysed with the help of Iconosqaure tool.

Iconosquare provides a comprehensive platforms to track and measure all kinds of metrics. Marketers can measure the growth of the audience, the location of maximum followers and also analyse the performance of the instagram post. This tool also helps to find the best time to update post so that marketer can schedule the posting time accordingly. With the help of iconosquare, marketers can analyse the engagement level of followers depending upon the hashtags and filters used for better engagement.

  1. Create engaging contest with Wishpond

Instagram contest are great engaging campaign to get new followers but with such huge amount of submitted photos to analyse, it becomes difficult to conduct contest. Wishpond’s hashtag contest app makes it easier to conduct contest on instagram. Marketers just have to assign a hashtag to track and it will collect all post of that hashtag. You can set rules for the contest as well like asking people to follow your brand account for participation or people will have to compulsory mention their instagram handle etc. this tool also analyse the performance of your contest as well.

  1. Managing posting schedule by Later

To create a constant engagement quotient with your customers, marketers will have to post consistent content which should be engaging.

There are at times you declare certain days as special like lazy sunday or melancholic monday etc, posting content on these days becomes very important, however, remembering each day is difficult task. That is why a visual representation of posting plan should be there to keep the track to see what you want to post and when. Later is the tool that monitor your content posting schedule.

  1. User generated content with Taggd

Experts from ecommerce website development company in india strongly stress on the benefits of user generated content in bringing better business for ecommerce websites. User generated content are great to instill trust within new customers and also help in better ranking on SERPs for generating fresh content with each comment.

To get better conversion, the usage of users generated content has high prominence. The easiest way to make people trust you as authentic involves displaying the user submitted photos of respective products on their accounts. Taggd is an ideal tool for implementing this concept. The tool will collect photos from specific hashtag and show in specific product page.

Instagram has been a lucrative platform for ecommerce marketers. This platform has tremendous potential due to its immense popularity which is growing with each passing day. With these tools stated above, ecommerce retailers can easily reach to millions by harnessing the high potential of instagram.

How To Market Your Iphone App To Get Top Ranking In App Store?

The rate at which iphone and ipad app are developed in recent times is far beyond imagination. This insurge in app development is obviously due to increasing iphone or ipad users. Users want best apps to make their working easier and smooth in these platforms, hence, developers are submitting hundreds of app every day in app store. While every developers puts its best  efforts in designing and developing app that can become a hot selling cake among users, however, there are only few who actually make it.

There are plenty of reason that can make your app stand out from the crowd or make it disappear entirely lost within the crowd. Developers will have to create an android app which  provide high usability quotient and then make efforts to market it as well. Each app stores has specific requirements. These requirements should be taken care off while marketing your app in the app store.

But, how it should be done?

Let’s discuss some tips which can help developer market their iphone app successfully in the app store:

  • Promote your app in iTunes app store

App developers from best iphone app development company in jaipur suggest that iphone app should be compulsorily promoted in iTunes app store, as it is most crucial factor in making your app successful in the marketplace.

It is commonly found that iphone or ipad users are always in lookout for upcoming apps for which they visit iTunes app store. Focusing on this app store would definitely increase the visibility of the app and make it popular.

  • Make your app appealing

To make any app successful, it is important that people gets easily attracted to it. Your iphone app should be appealing enough to catch the attention of the visitors in the first stance itself.

Here’s following tips to make your app appealing and create better engagement among visitors:

  1. Naming the app: properly naming the app is an important part of app development. Developers should name the app in a way that projects the function of the app clearly, imbibing the useful keyword in itself. A good name with keyword is an essential need for making your app come in app store listing.
  2. Description: The description given in the app should be clear and precise, clearly explaining the exact purpose of the app. It should be keyword rich but not stuffed.
  3. Reviews: Make efforts to get maximum customers reviews on your app. The more number of positive reviews achieved, the chances are the app will get position in the top listing.  Motivate your family and friends to give comments on your app which can later be followed by other people.
  • Submitting the app in the iphone reviews sites

One of the easiest way to promote the app and get visibility in the marketplace is by submitting the app in the reviews sites. You can feature your app for free in these sites and also get users .reviews for your app which is highly important. This method may not get you instant popularity but it does gives attention of the visitors from the site to your app.

  • Social network and website banner ads

Depending upon social media network solely for the app promotion is not an ideal decision. Social networking sites like facebook, twitter are very expensive and you may not find many people interested in clicking your ads. In terms of website banner ads, the condition remains same. Till the time you are not established and won accolades, advertising in these platforms may deliver slight results.


A place where there are plenty of similar people, to stand out from the rest would need certain factors. Similarly, to gain recognition among millions, app developers can use tips which are stated and make their app stand different and popular among the crowd.

Creating Buzz: 4 Ways To Promote The App Before It’s Releases For Better Conversions

The rate at which mobile phones are used, it seems to stay for ages. If mobile phones are about to stay then so as mobile apps. Thousands of mobile app hit various app stores in a single day. People have wide range of choices from various fields to select but developers are the one who incur losses. This loss is incurred due to the lack of app’s exposure in the app store and within its targeted customers. The only solution to change this losing side into winning side is, by marketing the app from the right time.

Are you a developer? Did you marketed your app and still there was no good results?

This may be the question that revolves around the mind of many developers and marketers. The easiest explanation to this is begin your marketing plan ahead the release of your app. The beginning phase is the time when the app is just an idea. Marketing from this stage has a lot to offer at the end.

Let us dig into four ways by which apps can marketers long before the release and get valid results:

  • Creating a splash page

According to professional developers from mobile phone app development company, splash pages is undoubtedly the best way to grab the attention of the public as well as generate interest for the upcoming app. The splash page of an app acts like an anchor that supports the app right from the initial stage of development to the end. After the app is ready, the page can be developed again and become full website for the app.

Whenever you plan to have splash page, make sure to have device image, functionality of the app, where can it be used, some aspects of app branding and links to major social media channels.

  • Give users a little insight about the app

Attractive the attention of the visitors by  informing them about every small or big changes and modification made. This way visitors can get the idea that you are passionate about your work. You can ask for visitors input to keep them engrossed in your app, hence increasing the engagement level and retention also.

Experts from Iphone app development companies across the globe suggest developers that participating in  various forums dealing with app development can easily give the app a much needed exposure among the most targeted people of the industry. Usage of app development blogs can also be a great way to remain into vision area of people.

Using newspaper option in the splash page can help people get various information about the app development and create a personalized relationship as well.

  • Teasing the audiences

Creating a teaser video for your app is another way to drive the attention of the visitors towards your app. The video should update the audience about what the app is all about and what are the modifications and progress happening. It is not necessary to project the complete version of the app. Infact keeping the making process of the app will bring better engagement for the audiences. Keep your video highly interesting with good content and music to make people attracted to it.

  • Inviting beta testers

After the making of splash page for showing off, the next best thing is to invite volunteers for beta testing of your app. Beta testing can be helpful for the app in several ways. The first advantage of beta testing is it gives you real time feedback for your app which can be improved for better user experience. Another advantage of inviting volunteer beta tester is, your app is getting mouth to mouth publicity without any sales pitch. People will communicate about the app to their family and friends, hence creating a buzz about the app much before its release time.


Ideally app marketing would begin after app launch but this idea has changed due to the cut throat competition in app stores. Today, if you want your app make a mark and get maximum download volume then make effort to market it before its launch. Utilize the methods stated above and reap the fruits of success!

Loyalty Building: 7 Easy Web Design Strategy To Gain Audience’s Trust

First impression stands for the last impression for anything. Your website is the first interaction platform for your user with your services offered. It is somewhat like introducing each, hence, the first look of your website can make your targeted customer stay or simply leave!

A website with an attractive design, highly optimized approach tend to entice customers to move around the website. A well designed website can easily instill a sense of confidence, fondness which later converts into trust and brand loyalty. There are certain website design hacks which can easily enhance the exposure of your business within your customers and bring business by fostering loyalty and trust factor in them.

Let us discuss seven web design strategies:

  1. A well framed website design

Designers across various website development company india, voices that a bad design website with thin content, confusing navigation can turn your visitors on the first few seconds only. Whereas, an intuitive website design which is highly optimized with value content will tend to keep your visitors engaged for longer time. Good design of a website demands it to be responsive website design which can adapt itself based on the device used by the visitors. In this era of mobile users, having a responsive website design will bring better reviews from people. Along with responsive design, a website should have easy navigation, the colour and font should be readable and attractive for targeted customers and content updated to keep the it fresh for audiences.

  1. Transparency

To gain the trust of your users, it is important to provide them authentic information that can foster competency and credibility for the website. The “about us” in your website is the ideal place to showcase your user what you do?, who are your employees?, what you offer? How you are different from the rest? Etc.

Providing valuable information in the form of blog post can also project your brand proficient and credible. Visitors usually follow websites that provide high quality content in the form of blog and answer their questions. One can also share their financial statement press release of your website to make your image absolutely truthful.

  1. Using statistic and case studies

Making people trust on you require websites to make the users understand the nature of their work by quoting examples.

Presenting a case study is an easy way to explain people what you do and showcase positive results for product service. Statistics play major role in promoting the work and statistics can show actual data.

  1. Customers reviews and testimonials

Customers reviews can easily create a trust quotient among the visitors, hence adding a reviews and testimonial page is helpful. Often people search for reviews or testimonial given by product users before buying any product. Reviews from trusted people and influencers tends to create better business, as major trust quotient is involved.

Customers interaction is also a good way to attract users. Marketers should respond to reviews to make people feel that the company feel their customers important.

  1. Advantage from email marketing

Experts designers from email template design services believe that sending emails is an easy and effective way to create initial trust and then continue to grow that trust. There are four email types to build loyalty. These are:

  • Engaging and friendly email
  • Informative and autoresponder series
  • Checkin and feedback email
  • Email offering benefit

Emails can help in providing various business informations, offers, coupons, advices etc. to users and get the trust from them.

  1. Show the awards, credits and certifications

One of the easy way to win the trust of the visitors is by showcasing the awards, credits and certificate awarded or gained by your website. Certificates are easy messengers for visitors that the website is updated with the latest trends and also holds expertise.

  1. Developing the brand voice

Creating a brand voice helps in interaction with the targeted audiences. In order to bring trust and loyalty for your brand, make sure to build a personality for your corporate branding. The brand’s voice should be implemented on website, social media, emails etc and they should remain consistent


creating trust for your website among your targeted customers is a time bound process, however, making small moves with your website design, email marketing, certification etc can create a huge difference. These factors listed above makes the interaction of the customers smooth in the first stance, thus creating a positive impression. This positive impression followed by judicial practices by the website can help in gaining loyalty of customers.

Finding Out: How Progressive Web Apps Can Benefit Your Business?

The confusion between website and app has been common within marketers. But after the commencement of progressive web app, things have become favourable. Progressive web apps has become a new trend in mobile app industry. They are considered fast, reliable and user friendly as well!

But, what exactly is progressive web app?

Let us discuss:

What is Progressive web apps?

Progressive web app act as bridge between mobile website and applications. They look like website but act like application. This means that progressive web app can be added to the home screen of the mobile phones, they can send push notification and can also work offline. Progressive web apps are designed in way that make them perfect to work without internet connection. Progressive web apps are the latest innovation for giving users a better experience.

PWA s makes it possible to re engage users by sending push notifications, which is seen frequently used by online marketers.

Another very significant feature highlighted by best web application companies across the globe is, progressive web apps can be installed without app store. These are highly effective to enhance better user engagement and boost conversion.

Benefit of progressive web app on business:

Progressive web apps combine best of the both worlds, hence, it contain amazing features such as:

  • Offline mode

Lack of internet connection while browsing websites can provide limited displays. While mobile app in no connection phase also allow users to browse the app. This way mobile app tends to create better engagement and visibility among users. Progressive web apps in offline mode save all the information from the last online access. The offline page will show all the relevant information along with brand logo and may also offer some advanced features as well.

This kind of usability is highly beneficial  for business dealing with product catalogues. People can view them offline, thus their engagement increases.

  • Looks like an app

Progressive web apps are websites that are developed in the form of web application while they work absolutely similar to website with dynamic data and data storage. According to best web app developers believe that while creating the app, developers should use the framework and conventional theories to make the app more engaging. Business can get a huge edge by using PWAs as they are accessed from URL, which are indexed by search engine.

  • High performance

Progressive web apps are faster than native apps as it uses latest technology in caches and serve text, images, stylesheets and other components in the website. Due to faster app, it brings better conversion, retention and user experience.

  • Installation free

Progressive web apps does not requires long download time like any other mobile app. Progressive web app does not require users to get into apps stores, they get downloaded directly. This gets its own icon on your mobile screen just like any other app but without involving app store.

  • Specific hardware feature such as push notification

Progressive web app provide advantage of implementing important features like push notification. Developers control this feature and integrate with creative option depending upon advertising content. For e commerce websites, push notifications are the most convenient way to keep the retention intact within users.

  • No app store submission

Progressive web apps don’t need submission in any app store. Developers can push new features in the app without any approval procedure unlike traditional app updating norms. As soon as users relaunch the app, all updates are saved for users. Therefore, no wastage of time on the part of users.


Finding, downloading, installing, upgrading: all these procedure are time taking. Progressive web apps provide users a relief from these unnecessary hassled and helps in providing better users experience. Progressive web application is acting like bridge between website and apps to boost better conversion for the business.

What Is Web Application? Why Is It Important For Running Business Today?

Web applications are web based applications that uses websites as their interface. Users can easily connect to these apps , if the system is connected with internet. In contrast with traditional desktop applications which needs to be downloaded on the local system. For example, microsoft word which is a desktop application while google docs are web application which can be used in any computer system connected with internet.

With the rapid change in technology, web apps has been able to provide an interactive environment which can even be used in smartphones as well. Web app are not only helpful in enhancing productivity but also acts as a powerful marketing tool for business to progress ahead. According to expert from best web application development companies across the globe, the traditional desktop apps were not that effective marketing tool as they had to be downloaded and installed in the first hand, whereas web applications can be accessed by a browser only. The desktop one required commitment from user before they can impress clients.

Let us discuss in detail about the benefit of web application in marketing

  • Cost effective

web applications are accessed by a web browsers. The web applications are developed on single operating system which are then tested with different browsers. Certified web developers emphasize on the fact that web application does not require the web app to be made in various operating systems and configurations.

  • Accessible from anywhere

In contrast with traditional applications, web applications can be accessed from anywhere  with a PC linked to internet. Hence, the users are the sole person to decide where they want to work and when. This kind of approach brings lot of modern possibilities such as global team, home working etc.

  • Easily customizable

User interface of web applications are easily customizable as compared to traditional desktop apps. Therefore, web applications has an easier option for updating the look of the app any time and present it to specific people. With web application, settling with something permanent is backdated, you can make changes that suits you.

  • Accessible to wide range of devices

Along with customizing the look of the app, web application content can also be updated depending upon the devices used. Users can use notepads, mobile phones etc for using web applications very easily. Web application provide the facility to users to absorb the information in the way they want.

  • Easy installation and Maintenance

Web based applications are easier to install and maintain in comparison with desktop apps. One ca new version is installed in the host server, multiple users connected to internet can easily access the app. It does not require any upgradation of PC to suit the app.

Installing new softwares are much easy, the user will have to upgrade their plugins and browsers. The upgradation are done by professionals on single server hence, better results are term of reliability and predictability.

  • Increased security

Web apps run on single dedicated servers which are handle and controlled by professional server administrators. This way web app are far more effectively monitored than hundreds of client computers in desktop applications. This facility replicates that the security system is highly alert in terms of web apps and any breach can be easily noticed.


Web applications are a new way to use digital platforms. They are easy to handle, flexible, secured, user friendly and absolutely updated with the current requirements of the users. In this increasing competitive arena technology can be the biggest advantage that can help to gain better position in competition.

Google’s Third Eye: How Google Identify Low Quality Webpages?

Google works on the best practices of SEO. Being among the popular search engine, it works with great responsibility to show webpages to users that are genuine and contain every single detail users want from their search. SEO practitioners suggest various means to make website ranking better by putting best content, best website structure, good value to users,optimization etc, however, Google’s perspective of identifying a low quality webpages is not much discussed.

Google priority for quality webpages makes it essential for every marketer to understand the aspect of negative sign that Google identifies.

Let us discuss, indicating factors that Google recognize spam and thus recognize webpages as low quality.

  • Excessive and unnatural internal structural links

Expert SEO services providers indicates that websites targeting repetitive internal links across sidebars and footers are considered spam practice for Google. This has been a technique which was used to gain better SEO ranking but after the updates, it is considered as manipulation of SERPs. There are other obvious signs for considering a webpage low quality such as  low content, spam content etc.

  1. Extreme monetization of content

Google has always focused in providing best quality content for user searches, however, websites that cheat user or search engine or even both is considered faulty and low quality. The updates in Google algorithms, identify search performance of a webpage as crucial factor. A webpage with excessive monetizing ads and affiliate link does not satisfy the users intend of information, hence,considered low quality.

  1. Ads and affiliate links

According to consultant from SEO services company india, Google don’t help in fraud practices done by marketers. Websites disguising users with ads as their main content interwoven within content is a spam practice. Google wants the websites should entirely focus on content that answers the necessary search query of users rather than just making them scroll to pass the affiliate link or ads with intrusive overlays.

Another major issue with blend in ads and affiliate links are they mix with the content so seamlessly that users perceive them as part of the same page. Therefore, these links earn trust of the users and get clicks. This kind of deceiving nature is strictly considered spam, hence the webpage is considered low quality.

  1. Ecommerce trust factor

Despite the guidelines given by search engine, the lack of attention of ecommerce on content is a spammy practice and could reduce the ranking easily. Quality and authentic content is factors that can bring ranking for ecommerce websites.

  • Financial transaction pages

Financial transaction pages refers to any pages that witness purchase or transaction of money by users. These financial transactional page definitely include the checkout/cart page from ecommerce websites.  Google wants that these pages should be accompanied by valid prominent links from ecommerce hygiene pages such as return policy, delivery information, terms and condition etc.

Website with duplicate transactional pages or automatically generated by software tools are considered spam and low quality. These pages are important users activity pages, hence, should be executed with best of efforts.

  • Financial information

If your websites offer guideline or advice on various aspects of finance or financial activity for any product or service offered on your website, then the website should have valid content.

These content should be high quality, authentic and relevant for users to make any decision.

Keywords and content have significant role in content however, individual pages getting ranked for individual content is a concept of bygone era. Such kind of content generated are thin and low quality. Companies redirecting multiple individual pages towards a generalized product page or inquiry page creates damage to domain ecosystem and reduce the value of the webpage.


Loading time, site structure, link building and many more factors can project the pages to be low quality, however, the point mentioned above are lesser known. For Google to give value to your website and higher ranking, one should deploy white hat technique of SEO for help and say no to any spam practice.

App Store Optimization: 6 Mistakes To Avoid By Developers While Optimizing The App In App Store.

There are millions of apps available in the various app stores. Creating a distinctive place for your upcoming app can be a tough task. If you are a app marketer or a developer you already have an fair idea about difficulties in ranking the apps. Like website ranking, apps can be ranked better by optimizing the apps to reach at the top of the ranking.

But, what if optimization has not yield result for your app? This is the time when you will have to find the errors while optimizing the app. This post is dedicated in finding six mistakes that should be avoided while app optimization.

Let’s begin:

  • Stuffing keywords

Keywords has very important position in app store optimization process, however, stuffing it unnecessarily can harm your app rather helping it. Over keywords stuffing makes the content non meaningful, hence, users leave it the app and move on for next.

Developers from mobile app development company in jaipur suggest that rather stuffing your app content with keywords, use high ranking keywords. Choose keywords that best explain the purpose of your app. It should be natural and fluid rather being meaningless and stuffed.

  • Changing titles frequently

There are many app developers who prefer to change the title of their app too frequently depending upon the trending keywords, however, they hurt more than helping your app.

Download volume of an app determines its ranking. In case people spread the word about your app but they cannot find the app title in the store, obviously the download volume would decrease.

  • Ignoring various graphic elements

Be it app development for android or for iphone, the importance of icons in app cannot be denied in any platform. After the title of the app, the second thing that people get attracted is icon. It is better for developers to associate with icon which are clear and easily associating. Icons should have too much colour or design that can make it look unappealing. The app should project people that the app is highly creative to bring better download volume.

  • Focusing only on high volume keywords

Running behind high volume keyword may not help your app as much as it should! High volume keywords have intensive competition rather the wisest decision is to segregate keywords that can speak for your app. Choose keywords which are popular but less competitive. This method may become little tedious yet it assures for better response.

  • Doing app store optimization when you need

One of the major mistake committed by app marketers is not doing optimization process as soon as the results starts coming. Marketers make efforts when their app does not perform, but as soon as results starts coming, marketers don’t take any effort. In reality app store is also changing with each new app. New keywords get better ranking and existing keyword ranking changes. Without continuous efforts, it is difficult to sustain a ranking in the app store.

  • Not running adequate test

Marketers often don’t test the data for their app in terms of download volume and traffic. Apps stores provide various features to test the app and find the traffic and the impact of the app. Running these test would help to understand and modify the app to produce better results.


App stores is the only place where the marketers can promote their app and reach to the fingertips of their targeted customers. Any mistake while optimizing the app store can create serious repercussion. The mistakes listed above in ASO can be easily avoided by marketers and get better result for the app.

How Facebook Ads Can Help In Boosting Your Ecommerce Conversion

Social media has been a very prominent platform not only for the establishing a contact among people but also for marketers. Social media marketing is providing marketers with a significant edge in growing their business to greater heights. Among many social media platforms available, Facebook stands as one of the most popular one among the lot. Facebook is an ideal platform for marketers to wow customers and increase their sale. Facebook ads are one influential tool to churn profit and get better conversion for ecommerce website.

Facebook ads are not just meant to attract the targeted customers to e commerce websites but it is helpful in every stage of ecommerce sales funnel. Facebook also provide measuring metrics such as facebook pixel to analyse the engagement of targeted customers at various stages and send them ads which are customized depending upon which ever stage they are in ecommerce conversion funnel.If you are not churning this huge potential of facebook, you are missing a great opportunity.

This post is dedicated is to enlist some ways that facebooks ads can provide to increase conversion on ecommerce websites.

Let us begin:

  • Locate highly concentrated audiences

Facebook is a socializing platform for people. In order to create better conversion, ecommerce web development services suggest to put the products infront of laser targeted audience to resonate. It is quite hard to make a moderately receptive audiences in facebook ads to make conversion.

For instance, if you are willing sell to cosmetic products, then mens are easily kept away from targeting.

If it is a niche product that you are selling, then considered experimenting with interest field as crucial. Combining multiple narrow interest in your niche will make you get better audience interest, hence, getting narrow interest idea can bring better conversion.

  1. Using remarketing in product page visitor

Buying in the first visit in most of the time is not possible due to many reasons despite having a great facebook ads. Visitors pages itself explain that they have interest in the product. For these audiences, creating custom audience will prove beneficial. This way you are targeting people who viewed your profile without buying anything.

Doing remarketing ads on these targeted audience who passed our product visiting may bring better conversion, if done at right time.

  1. Revive the abundant cart

Remarketing can be a great way to attract people who have visited the products and added with in their shopping carts and then abandoned them. Reviving the abundant carts are easy as people are half done with their purchase decision and need some force to get the order done.

Marketers can send them message about their abondent cart and also send them discount on the products saved in the cart for conversion.

Another important feature in remarketing the abundant carts is people who have left the cart yesterday can easily be converted as compared to people left their cart a week or month ago. It is important to offer such abandon carts a bit higher discounts to make them come back to you easily.

  1. Upsell the customers

Segmenting your email list for existing customers can help them in selling even more products. This idea is absolutely applicable in Facebook ads as well.

If a customers buy x and y product from you but not z, then consider targeting the person with a unique campaign. These kinds of customers has favourable opinion for the brand hence, they are more likely to convert.

Ads spent on such kinds of campaigns are meant to bring to bring great conversion for the marketers, however, such kind of campaign require product data to identify and target such buyers.

  1. Integrate facebook ads and content marketing

Content marketing and facebook ads when integrated can provide highly beneficial results. Digital marketing company in india suggests for creating content for each stage of sales funnel and them promote it for specific audiences using facebook ads as a medium.

Last note

Ecommerce platforms is highly competitive. Everyday a new venture come into the market thus even more choking the market. In order to attract customers to your  ecommerce platform, social media especially facebook ads has a lot of benefits to offer.  The above listed remedies can help you leverage your facebook ads for better conversion.