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Loyalty Building: 7 Easy Web Design Strategy To Gain Audience’s Trust

First impression stands for the last impression for anything. Your website is the first interaction platform for your user with your services offered. It is somewhat like introducing each, hence, the first look of your website can make your targeted customer stay or simply leave!

A website with an attractive design, highly optimized approach tend to entice customers to move around the website. A well designed website can easily instill a sense of confidence, fondness which later converts into trust and brand loyalty. There are certain website design hacks which can easily enhance the exposure of your business within your customers and bring business by fostering loyalty and trust factor in them.

Let us discuss seven web design strategies:

  1. A well framed website design

Designers across various website development company india, voices that a bad design website with thin content, confusing navigation can turn your visitors on the first few seconds only. Whereas, an intuitive website design which is highly optimized with value content will tend to keep your visitors engaged for longer time. Good design of a website demands it to be responsive website design which can adapt itself based on the device used by the visitors. In this era of mobile users, having a responsive website design will bring better reviews from people. Along with responsive design, a website should have easy navigation, the colour and font should be readable and attractive for targeted customers and content updated to keep the it fresh for audiences.

  1. Transparency

To gain the trust of your users, it is important to provide them authentic information that can foster competency and credibility for the website. The “about us” in your website is the ideal place to showcase your user what you do?, who are your employees?, what you offer? How you are different from the rest? Etc.

Providing valuable information in the form of blog post can also project your brand proficient and credible. Visitors usually follow websites that provide high quality content in the form of blog and answer their questions. One can also share their financial statement press release of your website to make your image absolutely truthful.

  1. Using statistic and case studies

Making people trust on you require websites to make the users understand the nature of their work by quoting examples.

Presenting a case study is an easy way to explain people what you do and showcase positive results for product service. Statistics play major role in promoting the work and statistics can show actual data.

  1. Customers reviews and testimonials

Customers reviews can easily create a trust quotient among the visitors, hence adding a reviews and testimonial page is helpful. Often people search for reviews or testimonial given by product users before buying any product. Reviews from trusted people and influencers tends to create better business, as major trust quotient is involved.

Customers interaction is also a good way to attract users. Marketers should respond to reviews to make people feel that the company feel their customers important.

  1. Advantage from email marketing

Experts designers from email template design services believe that sending emails is an easy and effective way to create initial trust and then continue to grow that trust. There are four email types to build loyalty. These are:

  • Engaging and friendly email
  • Informative and autoresponder series
  • Checkin and feedback email
  • Email offering benefit

Emails can help in providing various business informations, offers, coupons, advices etc. to users and get the trust from them.

  1. Show the awards, credits and certifications

One of the easy way to win the trust of the visitors is by showcasing the awards, credits and certificate awarded or gained by your website. Certificates are easy messengers for visitors that the website is updated with the latest trends and also holds expertise.

  1. Developing the brand voice

Creating a brand voice helps in interaction with the targeted audiences. In order to bring trust and loyalty for your brand, make sure to build a personality for your corporate branding. The brand’s voice should be implemented on website, social media, emails etc and they should remain consistent

Conclusion

creating trust for your website among your targeted customers is a time bound process, however, making small moves with your website design, email marketing, certification etc can create a huge difference. These factors listed above makes the interaction of the customers smooth in the first stance, thus creating a positive impression. This positive impression followed by judicial practices by the website can help in gaining loyalty of customers.

Finding Out: How Progressive Web Apps Can Benefit Your Business?

The confusion between website and app has been common within marketers. But after the commencement of progressive web app, things have become favourable. Progressive web apps has become a new trend in mobile app industry. They are considered fast, reliable and user friendly as well!

But, what exactly is progressive web app?

Let us discuss:

What is Progressive web apps?

Progressive web app act as bridge between mobile website and applications. They look like website but act like application. This means that progressive web app can be added to the home screen of the mobile phones, they can send push notification and can also work offline. Progressive web apps are designed in way that make them perfect to work without internet connection. Progressive web apps are the latest innovation for giving users a better experience.

PWA s makes it possible to re engage users by sending push notifications, which is seen frequently used by online marketers.

Another very significant feature highlighted by best web application companies across the globe is, progressive web apps can be installed without app store. These are highly effective to enhance better user engagement and boost conversion.

Benefit of progressive web app on business:

Progressive web apps combine best of the both worlds, hence, it contain amazing features such as:

  • Offline mode

Lack of internet connection while browsing websites can provide limited displays. While mobile app in no connection phase also allow users to browse the app. This way mobile app tends to create better engagement and visibility among users. Progressive web apps in offline mode save all the information from the last online access. The offline page will show all the relevant information along with brand logo and may also offer some advanced features as well.

This kind of usability is highly beneficial  for business dealing with product catalogues. People can view them offline, thus their engagement increases.

  • Looks like an app

Progressive web apps are websites that are developed in the form of web application while they work absolutely similar to website with dynamic data and data storage. According to best web app developers believe that while creating the app, developers should use the framework and conventional theories to make the app more engaging. Business can get a huge edge by using PWAs as they are accessed from URL, which are indexed by search engine.

  • High performance

Progressive web apps are faster than native apps as it uses latest technology in caches and serve text, images, stylesheets and other components in the website. Due to faster app, it brings better conversion, retention and user experience.

  • Installation free

Progressive web apps does not requires long download time like any other mobile app. Progressive web app does not require users to get into apps stores, they get downloaded directly. This gets its own icon on your mobile screen just like any other app but without involving app store.

  • Specific hardware feature such as push notification

Progressive web app provide advantage of implementing important features like push notification. Developers control this feature and integrate with creative option depending upon advertising content. For e commerce websites, push notifications are the most convenient way to keep the retention intact within users.

  • No app store submission

Progressive web apps don’t need submission in any app store. Developers can push new features in the app without any approval procedure unlike traditional app updating norms. As soon as users relaunch the app, all updates are saved for users. Therefore, no wastage of time on the part of users.

Conclusion

Finding, downloading, installing, upgrading: all these procedure are time taking. Progressive web apps provide users a relief from these unnecessary hassled and helps in providing better users experience. Progressive web application is acting like bridge between website and apps to boost better conversion for the business.

What Is Web Application? Why Is It Important For Running Business Today?

Web applications are web based applications that uses websites as their interface. Users can easily connect to these apps , if the system is connected with internet. In contrast with traditional desktop applications which needs to be downloaded on the local system. For example, microsoft word which is a desktop application while google docs are web application which can be used in any computer system connected with internet.

With the rapid change in technology, web apps has been able to provide an interactive environment which can even be used in smartphones as well. Web app are not only helpful in enhancing productivity but also acts as a powerful marketing tool for business to progress ahead. According to expert from best web application development companies across the globe, the traditional desktop apps were not that effective marketing tool as they had to be downloaded and installed in the first hand, whereas web applications can be accessed by a browser only. The desktop one required commitment from user before they can impress clients.

Let us discuss in detail about the benefit of web application in marketing

  • Cost effective

web applications are accessed by a web browsers. The web applications are developed on single operating system which are then tested with different browsers. Certified web developers emphasize on the fact that web application does not require the web app to be made in various operating systems and configurations.

  • Accessible from anywhere

In contrast with traditional applications, web applications can be accessed from anywhere  with a PC linked to internet. Hence, the users are the sole person to decide where they want to work and when. This kind of approach brings lot of modern possibilities such as global team, home working etc.

  • Easily customizable

User interface of web applications are easily customizable as compared to traditional desktop apps. Therefore, web applications has an easier option for updating the look of the app any time and present it to specific people. With web application, settling with something permanent is backdated, you can make changes that suits you.

  • Accessible to wide range of devices

Along with customizing the look of the app, web application content can also be updated depending upon the devices used. Users can use notepads, mobile phones etc for using web applications very easily. Web application provide the facility to users to absorb the information in the way they want.

  • Easy installation and Maintenance

Web based applications are easier to install and maintain in comparison with desktop apps. One ca new version is installed in the host server, multiple users connected to internet can easily access the app. It does not require any upgradation of PC to suit the app.

Installing new softwares are much easy, the user will have to upgrade their plugins and browsers. The upgradation are done by professionals on single server hence, better results are obtained.in term of reliability and predictability.

  • Increased security

Web apps run on single dedicated servers which are handle and controlled by professional server administrators. This way web app are far more effectively monitored than hundreds of client computers in desktop applications. This facility replicates that the security system is highly alert in terms of web apps and any breach can be easily noticed.

Conclusion

Web applications are a new way to use digital platforms. They are easy to handle, flexible, secured, user friendly and absolutely updated with the current requirements of the users. In this increasing competitive arena technology can be the biggest advantage that can help to gain better position in competition.

Google’s Third Eye: How Google Identify Low Quality Webpages?

Google works on the best practices of SEO. Being among the popular search engine, it works with great responsibility to show webpages to users that are genuine and contain every single detail users want from their search. SEO practitioners suggest various means to make website ranking better by putting best content, best website structure, good value to users,optimization etc, however, Google’s perspective of identifying a low quality webpages is not much discussed.

Google priority for quality webpages makes it essential for every marketer to understand the aspect of negative sign that Google identifies.

Let us discuss, indicating factors that Google recognize spam and thus recognize webpages as low quality.

  • Excessive and unnatural internal structural links

Expert SEO services providers indicates that websites targeting repetitive internal links across sidebars and footers are considered spam practice for Google. This has been a technique which was used to gain better SEO ranking but after the updates, it is considered as manipulation of SERPs. There are other obvious signs for considering a webpage low quality such as  low content, spam content etc.

  1. Extreme monetization of content

Google has always focused in providing best quality content for user searches, however, websites that cheat user or search engine or even both is considered faulty and low quality. The updates in Google algorithms, identify search performance of a webpage as crucial factor. A webpage with excessive monetizing ads and affiliate link does not satisfy the users intend of information, hence,considered low quality.

  1. Ads and affiliate links

According to consultant from SEO services company india, Google don’t help in fraud practices done by marketers. Websites disguising users with ads as their main content interwoven within content is a spam practice. Google wants the websites should entirely focus on content that answers the necessary search query of users rather than just making them scroll to pass the affiliate link or ads with intrusive overlays.

Another major issue with blend in ads and affiliate links are they mix with the content so seamlessly that users perceive them as part of the same page. Therefore, these links earn trust of the users and get clicks. This kind of deceiving nature is strictly considered spam, hence the webpage is considered low quality.

  1. Ecommerce trust factor

Despite the guidelines given by search engine, the lack of attention of ecommerce on content is a spammy practice and could reduce the ranking easily. Quality and authentic content is factors that can bring ranking for ecommerce websites.

  • Financial transaction pages

Financial transaction pages refers to any pages that witness purchase or transaction of money by users. These financial transactional page definitely include the checkout/cart page from ecommerce websites.  Google wants that these pages should be accompanied by valid prominent links from ecommerce hygiene pages such as return policy, delivery information, terms and condition etc.

Website with duplicate transactional pages or automatically generated by software tools are considered spam and low quality. These pages are important users activity pages, hence, should be executed with best of efforts.

  • Financial information

If your websites offer guideline or advice on various aspects of finance or financial activity for any product or service offered on your website, then the website should have valid content.

These content should be high quality, authentic and relevant for users to make any decision.

Keywords and content have significant role in content however, individual pages getting ranked for individual content is a concept of bygone era. Such kind of content generated are thin and low quality. Companies redirecting multiple individual pages towards a generalized product page or inquiry page creates damage to domain ecosystem and reduce the value of the webpage.

Conclusion

Loading time, site structure, link building and many more factors can project the pages to be low quality, however, the point mentioned above are lesser known. For Google to give value to your website and higher ranking, one should deploy white hat technique of SEO for help and say no to any spam practice.

App Store Optimization: 6 Mistakes To Avoid By Developers While Optimizing The App In App Store.

There are millions of apps available in the various app stores. Creating a distinctive place for your upcoming app can be a tough task. If you are a app marketer or a developer you already have an fair idea about difficulties in ranking the apps. Like website ranking, apps can be ranked better by optimizing the apps to reach at the top of the ranking.

But, what if optimization has not yield result for your app? This is the time when you will have to find the errors while optimizing the app. This post is dedicated in finding six mistakes that should be avoided while app optimization.

Let’s begin:

  • Stuffing keywords

Keywords has very important position in app store optimization process, however, stuffing it unnecessarily can harm your app rather helping it. Over keywords stuffing makes the content non meaningful, hence, users leave it the app and move on for next.

Developers from mobile app development company in jaipur suggest that rather stuffing your app content with keywords, use high ranking keywords. Choose keywords that best explain the purpose of your app. It should be natural and fluid rather being meaningless and stuffed.

  • Changing titles frequently

There are many app developers who prefer to change the title of their app too frequently depending upon the trending keywords, however, they hurt more than helping your app.

Download volume of an app determines its ranking. In case people spread the word about your app but they cannot find the app title in the store, obviously the download volume would decrease.

  • Ignoring various graphic elements

Be it app development for android or for iphone, the importance of icons in app cannot be denied in any platform. After the title of the app, the second thing that people get attracted is icon. It is better for developers to associate with icon which are clear and easily associating. Icons should have too much colour or design that can make it look unappealing. The app should project people that the app is highly creative to bring better download volume.

  • Focusing only on high volume keywords

Running behind high volume keyword may not help your app as much as it should! High volume keywords have intensive competition rather the wisest decision is to segregate keywords that can speak for your app. Choose keywords which are popular but less competitive. This method may become little tedious yet it assures for better response.

  • Doing app store optimization when you need

One of the major mistake committed by app marketers is not doing optimization process as soon as the results starts coming. Marketers make efforts when their app does not perform, but as soon as results starts coming, marketers don’t take any effort. In reality app store is also changing with each new app. New keywords get better ranking and existing keyword ranking changes. Without continuous efforts, it is difficult to sustain a ranking in the app store.

  • Not running adequate test

Marketers often don’t test the data for their app in terms of download volume and traffic. Apps stores provide various features to test the app and find the traffic and the impact of the app. Running these test would help to understand and modify the app to produce better results.

Conclusion

App stores is the only place where the marketers can promote their app and reach to the fingertips of their targeted customers. Any mistake while optimizing the app store can create serious repercussion. The mistakes listed above in ASO can be easily avoided by marketers and get better result for the app.

How Facebook Ads Can Help In Boosting Your Ecommerce Conversion

Social media has been a very prominent platform not only for the establishing a contact among people but also for marketers. Social media marketing is providing marketers with a significant edge in growing their business to greater heights. Among many social media platforms available, Facebook stands as one of the most popular one among the lot. Facebook is an ideal platform for marketers to wow customers and increase their sale. Facebook ads are one influential tool to churn profit and get better conversion for ecommerce website.

Facebook ads are not just meant to attract the targeted customers to e commerce websites but it is helpful in every stage of ecommerce sales funnel. Facebook also provide measuring metrics such as facebook pixel to analyse the engagement of targeted customers at various stages and send them ads which are customized depending upon which ever stage they are in ecommerce conversion funnel.If you are not churning this huge potential of facebook, you are missing a great opportunity.

This post is dedicated is to enlist some ways that facebooks ads can provide to increase conversion on ecommerce websites.

Let us begin:

  • Locate highly concentrated audiences

Facebook is a socializing platform for people. In order to create better conversion, ecommerce web development services suggest to put the products infront of laser targeted audience to resonate. It is quite hard to make a moderately receptive audiences in facebook ads to make conversion.

For instance, if you are willing sell to cosmetic products, then mens are easily kept away from targeting.

If it is a niche product that you are selling, then considered experimenting with interest field as crucial. Combining multiple narrow interest in your niche will make you get better audience interest, hence, getting narrow interest idea can bring better conversion.

  1. Using remarketing in product page visitor

Buying in the first visit in most of the time is not possible due to many reasons despite having a great facebook ads. Visitors pages itself explain that they have interest in the product. For these audiences, creating custom audience will prove beneficial. This way you are targeting people who viewed your profile without buying anything.

Doing remarketing ads on these targeted audience who passed our product visiting may bring better conversion, if done at right time.

  1. Revive the abundant cart

Remarketing can be a great way to attract people who have visited the products and added with in their shopping carts and then abandoned them. Reviving the abundant carts are easy as people are half done with their purchase decision and need some force to get the order done.

Marketers can send them message about their abondent cart and also send them discount on the products saved in the cart for conversion.

Another important feature in remarketing the abundant carts is people who have left the cart yesterday can easily be converted as compared to people left their cart a week or month ago. It is important to offer such abandon carts a bit higher discounts to make them come back to you easily.

  1. Upsell the customers

Segmenting your email list for existing customers can help them in selling even more products. This idea is absolutely applicable in Facebook ads as well.

If a customers buy x and y product from you but not z, then consider targeting the person with a unique campaign. These kinds of customers has favourable opinion for the brand hence, they are more likely to convert.

Ads spent on such kinds of campaigns are meant to bring to bring great conversion for the marketers, however, such kind of campaign require product data to identify and target such buyers.

  1. Integrate facebook ads and content marketing

Content marketing and facebook ads when integrated can provide highly beneficial results. Digital marketing company in india suggests for creating content for each stage of sales funnel and them promote it for specific audiences using facebook ads as a medium.

Last note

Ecommerce platforms is highly competitive. Everyday a new venture come into the market thus even more choking the market. In order to attract customers to your  ecommerce platform, social media especially facebook ads has a lot of benefits to offer.  The above listed remedies can help you leverage your facebook ads for better conversion.

7 Best Practices In Optimizing Product Category Page For Ecommerce Websites

Ecommerce websites has brought a new trend in shopping that has surpassed the buying experiences from brick-and-mortar shops. Ecommerce platforms are getting severe competition due to increase in multiple ecommerce stores. To beat this growing competition, ecommerce websites will have to provide a seamless shopping experience that provides pleasure to the buyers.

To bring a massive change in the user’s experience, ecommerce marketers will have to optimize their website with best practices of SEO. There are two key pages for ecommerce SEO in ecommerce websites. These are:

  • Product information page
  • Product category page

The optimization of these pages plays key role in bringing better conversion and traffic for the website.

If not through particular product page, customers usually land on ecommerce websites by product category page. Product category page optimization is one crucial area that marketers tend to avoid, hence, face extreme consequence for it.

Here’s the list of 7 best practice in product category page optimization

  • Keeping images consistent

Ecommerce websites used by mobile users should be able to scroll through the page despite having a small screen in their device. Professionals from Ecommerce website development services suggest that the images used in the category page should be highly consistent in size, style, background colour. Taking preferably white background for product pictures provide a clean and attract look to the whole product range. In terms of style, it is the discretion of marketers to use any angel that suits its purpose.

  1. Using faceted navigation

The key to hold customers to your ecommerce website is by giving that search result that they are looking for. Website development company in jaipur consider faceted navigation system as a highly effective medium of SEO for websites, if done correctly. It helps the users to search certain products and get result from the same category itself.

For example, if your are searching for x brand in handbag category, it should only reflect result from handbag category only. Faceted navigation provide privilege to users to let them find what every they are looking for in a particular page.

  1. Break the search results within categories

To get better shopping experience for users, websites can work as virtual shopping assistant. Most of the time customers are not very sure of what they are hoping to buy. In this situation, splitting the search result page in several category help the users to decide what they want to buy and from which category.

For example, you can highlight the discounted products, best sellers, limited stocks, top rated, new release etc.

Ecommerce websites provide a wide range of option in their search page by splitting it in f various categories.

  1. Highlighting special offers

If you can entice customers, half battle is won. Enticing customers can be easily done by offering sale. If you are providing free shipping or introduced sale in some category of offerings, it is important to highlight them. You can use this sales promotion by showcasing it on homepage or below product page. You can also highlight the original price and sale prices in different colour to attract the attention of the users.

  1. Include urgent call to action

Urgent call to action create a sense of urgency in the mind of the customers that compel them to buy the product. If you intend to enhance the popularity of your products, makes sure to showcase the popularity of your products  by including urgent call to action such as limited stock, number of left piece of the product etc.

  1. Show ratings with the product

Several researches has provided strong base of reviews and rating behind the buying behaviours of customers. A good review and high ratings will definitely bring good conversion for your products and vice versa. Therefore, it is a wise decision to get the ratings of your products right below the product in the product page. Giving ratings in terms of stars below the product will convince the buyers that it is a genuine product and help them in taking buying decision.

  1. Easy access to shopping cart or wish list

Customers sometimes don’t have time to go to individual product page and read all specification or they have already bought products before and are sure about the website. In this situation, customers can add the product directly in the shopping cart or wish list and go through the specifications stated at the right side of the page and buy it there itself.

Ecommerce websites should make sure to have easy process for customers to reach to shopping cart or add product easily.

Conclusion

Ecommerce platforms are in the midst of a maddening competition. In this situation providing added advantage to the customers along with great UI and UX design for the website, can help you stand tall among your competitors and get more closer to your customers. Implement these seven best practice in your category page and see the result!

How To Optimize Your ECommerce Website to Double Your Conversion?

ECommerce plays a vital role not just in the online world but also offline. Be it groceries, fashion or other item, most of the people look ecommerce store before making a purchase.

Since the demand for the ecommerce website is so high, the challenges associated with ecommerce site is rising rapidly. And if you are running an ecommerce store, you need to set your website apart from others, so that your customers look more interest in you instead of contacting to your competitors.

According to the best website design Company in Jaipur, these are few of the top formulas for every ecommerce entrepreneurs to optimize your website and double up your conversion.

ecommerce development companies

Tip #1. Design

A design does not mean how your website is appearing to you and your audience, rather it is how your website performs.

You might have heard that the first impression is the last impression. The first page where your customer will land on your website is known as ‘Landing Page’. Make sure your target audience find it visually appealing. Do remember to include the navigation bar. Be simple yet straightforward. If you are offering multiple products, make sure to include them or at least, in a way that your customers can find the product easily that they were looking for.

Avoid including too much information on your web page. Think of those websites that make you happy. What did you expect from them? What are those factors which make your experience amazing? Your customers will also don’t like if you provide them irrelevant information, deals or discounts by making them blink every time they open your website.

Tip #2. Remember the colour psychology

Choose the colour of your ecommerce website that reflects your personality and matches the style of your products or services. If you are avoiding this significant factor to incorporate into your website, trust me you are missing a valuable opportunity to create an alluring experience for your customers and driving more engagement.

Know what the primary colour reveals about your products and services. Research properly. Seek advice from top ecommerce designing company. Understand your target market. Know the intended message you want to convey to your customers. And be sure while choosing the colour contrast of your website because it could affect the mood of your customers!

Tip #3. SEO (Search Engine Optimization)

Google has rolled out few of the strategies which could help in achieving the higher ranking among search result. There are so many e-commerce service providers available and all are striving to achieve higher visibility, has increased the challenges that it has become much difficult to achieve the desired result.

Well, earlier SEO was considered as a nice strategy to implement but now, it has more become a necessity of the website owner to implement SEO strategies.

Few of the best strategies include:

  • Keyword placement
  • Internal Linking
  • Quality content
  • Social media strategy

These are few of the effective factors that must be kept in mind while implementing SEO for your website.

ecommerce development companies

Final Thoughts

It takes a lot to make your website stand out and set it apart from your competitors. However, a little more effort and lots of efforts are the keys to achieve success. These three simple yet effective strategies are sure to help you in achieving great results and providing an ultimate experience to your customers.

What are your strategies to optimize your ecommerce website and boost your conversion? DO let us know in our comment section below!

How To Make Your ECommerce Site Better By Implementing Effective Strategies?

It’s no secret that it is an era of a digital world and with each passing day, everyone is engaging more in online shopping. And surprisingly, the statistics still continues to rise. This is really great for those who are already having an ECommerce website or those who are looking to grow their business by launching their ecommerce store.

In fact, nowadays, it has become easier to get the best ecommerce website development services and make their individual identity than to open a store at any physical location. But running an ecommerce business is not at all easy. There are many challenges which have to be faced.

 

Check out few of the amazing hacks to make your ECommerce site better. Let’s have a look.

Hack #1. Understand the objective of your ECommerce website

If you already have an ECommerce website, you might already aware of the fact that how much this step is essential. Maybe your site is really doing well, in the way it was expected. But Knowing the business goal is equally important as to have your customers. Before you plan to make your site, make sure to know the following aspects:

What is the profit or sales goal that you wanted to achieve?

What if you need to involve any investors or partners in the future?

Always remember, successful entrepreneurs, are those who know well in advance that in which direction they want to go. Having a clear vision and goals in the mind makes it easier to decide that what are the necessary steps that are needed to achieve the objectives.

Determine what you want to achieve and formulate the effective strategies to get that.

Hack #2. SEO & Content Marketing are a great saviour

Gone were the days when SEO was considered as the nice strategy to achieve visibility. Now it has become more a necessity that builds the identity of the business. To make your ECommerce business a successful one, you must focus on the best SEO techniques, even before your site gets launched.

After all, acquiring higher ranking among search engine is the best way to attract more and more traffic to your e-commerce website. Always remember, that the traffic you attract from the search engine has the highest conversion rate.

Your basic SEO must include:

  • Effective titles and subheading
  • Product description
  • Reviews and feedback from customers
  • Internal Linking
  • Mobile responsiveness
  • Content marketing efforts
  • Faster loading web pages

Content is another element which is important for an effective e-commerce web development. Even if you hire the website design Company, then also you need to focus on this essential aspect to target your audience. Effective content plays a crucial role when it comes to attracting traffic on a website that brings more conversion. Publish content which is relevant as well as valuable for your audience.

Hack #3. Online Advertising is Important!

Though there are many sources which can help you in attracting more traffic to your online website Online Advertising is still considered as one of the best ways to let your customers know about your products or services.

To promote your business, social media also plays an essential role. And since there are so many social media platforms, it has been analyzed that almost every user has at least one social media account and many people have multiple accounts on the different platform. Among all, Facebook is considered to be the widely accessed social media platform and Instagram and Pinterest are also important to implement effective strategies for promoting products or services.

Hack #4. Try a joint venture for your E-commerce website

Be it any kind of business, they grow high and achieve success more with joint venture or partnership. Even successful websites also look for partnership. The most successful example of such joint venture is PayPal and eBay.

This strategy is always great if you wish to experience the win-win situation. Your products and services together can target your audience better instead of those, who strive to work alone.

Final thoughts

It is always great to grow your business by marking your presence in e-commerce industry because more and more people are attracted to shop online and get a great experience. But since the industry is growing tremendously, so are the challenges. These above hacks will definitely help your business to grow high and achieve a remarkable success.

What are your hacks to get a successful ecommerce website? Do let us know in our comment section below!

7 Best Practices In Optimizing Product Category Page For Ecommerce Websites

Ecommerce websites has brought a new trend in shopping that has surpassed the buying experiences from brick-and-mortar shops. Ecommerce platforms are getting severe competition due to increase in multiple ecommerce stores. To beat this growing competition, ecommerce websites will have to provide a seamless shopping experience that provides pleasure to the buyers.

To bring a massive change in the user’s experience, ecommerce marketers will have to optimize their website with best practices of SEO. There are two key pages for ecommerce SEO in ecommerce websites. These are:

  • Product information page
  • Product category page

The optimization of these pages plays key role in bringing better conversion and traffic for the website.

If not through particular product page, customers usually land on ecommerce websites by product category page. Product category page optimization is one crucial area that marketers tend to avoid, hence, face extreme consequence for it.

ecommerce development companies

Here’s the list of 7 best practice in product category page optimization

  • Keeping images consistent

Ecommerce websites used by mobile users should be able to scroll through the page despite having a small screen in their device. Professionals from Ecommerce website development services suggest that the images used in the category page should be highly consistent in size, style, background colour. Taking preferably white background for product pictures provide a clean and attract look to the whole product range. In terms of style, it is the discretion of marketers to use any angel that suits its purpose.

  1. Using faceted navigation

The key to hold customers to your ecommerce website is by giving that search result that they are looking for. Website development company in jaipur consider faceted navigation system as a highly effective medium of SEO for websites, if done correctly. It helps the users to search certain products and get result from the same category itself.

For example, if your are searching for x brand in handbag category, it should only reflect result from handbag category only. Faceted navigation provide privilege to users to let them find what every they are looking for in a particular page.

  1. Break the search results within categories

To get better shopping experience for users, websites can work as virtual shopping assistant. Most of the time customers are not very sure of what they are hoping to buy. In this situation, splitting the search result page in several category help the users to decide what they want to buy and from which category.

For example, you can highlight the discounted products, best sellers, limited stocks, top rated, new release etc.

Ecommerce websites provide a wide range of option in their search page by splitting it in f various categories.

  1. Highlighting special offers

If you can entice customers, half battle is won. Enticing customers can be easily done by offering sale. If you are providing free shipping or introduced sale in some category of offerings, it is important to highlight them. You can use this sales promotion by showcasing it on homepage or below product page. You can also highlight the original price and sale prices in different colour to attract the attention of the users.

  1. Include urgent call to action

Urgent call to action create a sense of urgency in the mind of the customers that compel them to buy the product. If you intend to enhance the popularity of your products, makes sure to showcase the popularity of your products  by including urgent call to action such as limited stock, number of left piece of the product etc.

  1. Show ratings with the product

Several researches has provided strong base of reviews and rating behind the buying behaviours of customers. A good review and high ratings will definitely bring good conversion for your products and vice versa. Therefore, it is a wise decision to get the ratings of your products right below the product in the product page. Giving ratings in terms of stars below the product will convince the buyers that it is a genuine product and help them in taking buyijg decision.

  1. Easy access to shopping cart or wish list

Customers sometimes don’t have time to go to individual product page and read all specification or they have already bought products before and are sure about the website. In this situation, customers can add the product directly in the shopping cart or wish list and go through the specifications stated at the right side of the page and buy it there itself.

Ecommerce websites should make sure to have easy process for customers to reach to shopping cart or add product easily.

Conclusion

Ecommerce platforms are in the midst of a maddening competition. In this situation providing added advantage to the customers along with great UI and UX design for the website, can help you stand tall among your competitors and get more closer to your customers. Implement these seven best practice in your category page and see the result!