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9 Most Unique Logo Design Trends To Checkout In 2018

An innovative logo is popularly considered as the face of any company or business. Yes, it is true! But restricting it to be just the face of the company would be underestimating its vast potential.

A well designed innovative logo apart from being the identity of the company also depicts the era or the time in which it is designed.

If you are a budding marketer looking to make a mark then, recognizing logo design trend is a very crucial aspect in choosing the right logo design style. These current logo design style will make your business look fresh and highly relevant.

So, What are you waiting for?

2018 has already arrived and you shouldn’t waste any of your time in not analyzing the innovative logo design trends for this year.

9 logo design trend to keep an eye in 2018:

1. Responsive and contextual logos

2. Architectural inspiration

3. Fun (creating an image and vibe)

4. Pushing metaphors to the extreme

5. Experimental techniques in typography

6. Grid based logo

7. Layering and masking of pattern and colour

8. Simple typography paired with monograms

9. Fundamental geometric shape

Are you ready?

Let us begin:

1. Responsive and contextual logos

Professional designers from logo design services india insist that a logo design in this competitive time must not be create keeping the aesthetics of pleasing design but it should also be designed in a way that it can be used at various context in which the design can be applied. Using logo on posters, business cards, advertisements are simple few of the places where a logo is used. In 2018 make sure to keep your focus on increased awareness to context in logo design.

 

Responsive and contextual logos

Responsive and contextual logos

Responsive and contextual logos Responsive and contextual logos

One of the example of awareness to the context can be seen from logo design made for Kristin Jarmund architect which uses abbreviation “KJ-A”. This abbreviation allows to adapt in various layout upon photographic backgrounds.

The logo easily accomodate to the concept of architecture both metaphorically and visually.

2. Architectural inspiration

Architectural design logo in resurgence in popularity of clever and innovative ways. Physical space has always had an important variable in creating a brand identity. In this competitive digital world, designers are finding ways not only to capture the look of architectural landmarks but also use the concept behind the physical manifestations of the brand through visual interpretation.

Architectural inspirationArchitectural inspiration  Architectural inspiration

3. Fun (creating an image and vibe)

Fun is that emotion which makes everything really saleable. Fun has always been part of the designing process, but the current state of economic uncertainties can inspire people to combat the negative aspects in the most funniest designs ever made. Fun is irresistible and it comes in many forms such as bright colour, good vibes, and also from cute character choice. In 2018, we can expect more number of fun logos making it really big.

Fun (creating an image and vibe) Fun (creating an image and vibe)

There are many ways fun logo can be created such as using joyful custom typographic characters or introducing the character with some really fun element.

4. Pushing metaphors to the extreme

The usage of metaphors are certainly not new in the world of logo design. However, the increase of curiosity and creative exploration in the design community which has made metaphors to be the focal point of creative exploration. Designers from multimedia design services suggest that in 2018, it can be expected that designers will give even more emphasis on pushing metaphors to its extreme with a thoughtful concept that gives a logo more depth than visual appeal.

Pushing metaphors to the extreme Pushing metaphors to the extreme

5. Experimental techniques in typography

Typography has been a concept which has been under the subject of lots of experimentation. Either it be developing new typographic shapes to modification of pre existing typefaces using photographic techniques. This year we can expect more experimentation in typography with unique concept and new realization of how pre existing technology can apply in designing.

Experimental techniques in typography Experimental techniques in typography

In typographic treatment, the technique brings to a new level which looks completely unconventional, organic and intriguing

6. Grid based logo

Grids are the backbone of graphic designing. It has the power to portray logic, theory, control and perfection. In a sense, this grid based logo trend can never end. Based on the earlier grid based designs, we can expect some new kind of experimentation in the grid design logo.

Grid based logo Grid based logo

For example, in the MOAA logo, the lines in the typographic letter of the MOAA logo becomes the grid in itself or the grid in ABCraft logo which speaks to how fundamental the brand name and value is. In 2018, grid is expected to appear in a new and exciting way.

7. Layering and masking of pattern and colour

Layering and masking pattern are one of the most sophisticated techniques that uses various patterns to reveal or contain additional content within shapes. These are usually subtle and can easily be under the radar.

Layering and masking of pattern and colour Layering and masking of pattern and colour

This technique of logo has a good room of experimentation in abstract and conceptual approach and in 2018 we can expect even more novel way of experimentation.

8. Simple typography paired with monograms

Designers are enhancing their skills with classic typefaces of the past years which includes precise attention to the basic parameter of logo typography such as typeface choice, kerning and letter spacing.

typography paired with monograms typography paired with monograms typography paired with monograms

But it should be kept in mind that the choice of typeface should be made very carefully. Its character shape and aspects of modernism can help in bringing the brand into current times. The typeface is really beautiful in its own and when treated with a careful eye result in a powerful logo and monotype that essays classic simplicity.

9. Fundamental geometric shape

Typography isn’t the only concept of logo design receiving simplification these days. The actual shapes used in logo with an increased focus on minimal geometry created with a less in more attitude. This kind of logo design have the advantage of style such as branding versatility, easy readability and instant impact. This makes it clear that we can expect even more in 2018.

Fundamental geometric shape Fundamental geometric shape

2018: A year of contradiction logo trends

2018 looks really promising for new trend in logo design. We can find both experimental typography and a return to basic concepts as well. We can expect to see simple grids and geometry as well as complex applications and layering of colour pattern. This year creative boundaries will be pushed and the designers will use their creative imagination to bring out amazing and innovative logo designs.

List Of 7 In-game Marketing Mistakes To Avoid That Can Cost Big Monetary Setback

Marketing mobile game can be one of the toughest task to carry out. Not only it is difficult for marketers to make people download the app but also entice them to spend money on the app as well. The mobile game space is getting highly competitive with each passing day,therefore, strong efforts should be made in terms of strategies to meet the key performance indicator. The most commonly committed mistake in in-game marketing stems from a blanket approach in monetizing and messaging.

If you own a game app and wants to achieve something big out of it, then make sure to avoid these mistakes in your in game marketing strategies.

Let us begin!

 

  • Showing in game offers to everyone

 

Experts from iphone game development company suggests to segment players base and send them message accordingly. Never to show the same message of in game purchase to every player of the app. This way the revenue may increase but later the consequence can be devastating. Players may leave the app, if they feel the offer is irrelevant. It always beneficial to differentiate players within your user base and offer them on  segment wise to make them directly connect with the offer.

  1. The correct time of action

The success of any campaign depends upon the correct timing. The point of time choose in the game play, play a crucial role in determining the substantiality of the action. If you don’t put the campaign at the right stage of the game, it can happen that the campaign becomes useless or players may tend to leave the game before or after it. The most amazing time for campaign  offer is when the players are in need for it. While the players are consequently losing or winning the game, giving offer at this time may work wonders.

  1. Do not interrupt in players playing experience

The worst mistakes which are committed by marketers is interrupting the players at the wrong time. This mistake in in-game marketing can be corrected by analysing the data of players. It becomes easy to analyse which time of the date and which time of the week players engage more or less with your game. There are many fluctuation that come in different segments of players. Analyse these fluctuation and then place your marketing campaign for better result.

Know what time of the day or week, players are more attached to the game and then place your offer accordingly.

  1. Not showing the USP of the game

iOS app game development designers indicate that most of the players quit game in the early stage. It is therefore, important to give them reason to come back by showing the mirth of the game and how much it can offer. Marketing message for new players can also create significant effect. Rewards your new players or your will miss a great opportunity to bring better conversion. Make sure to give players some bonus points in weekly or monthly basis and show the unique aspect of the game. This way you can compel your players to come back again and again.

  1. Trying to sell in the early stage

Trying to sell your campaign right at the beginning of the players journey can make them run away. Give players the chance to get acquainted with the game, let them enjoy the game, feel successful and then give them an in app marketing opportunity for better experience.

There are several researches that shows that players who pay late for the game, tends to stay for longer period and vice versa. Patience is the key to bring long time success.

  1. What if your game is too rewarding?

The biggest risk and competition for in app purchase is free gameplay. There can be a chance that players return for free reward number and then go away.  The best way to know if the free game element is overpowering by analysing the data of loyal non spenders. Get in to the data to see if the game is too rewarding or if the offer is less communicative. If it is too rewarding, you will have to make changes.

  1. Avoiding A/B Testing

Having so many variables to consider, not doing testing would mean loss of opportunity. You can use A/B testing to notify players about various rewards at different time and see which one works the best. Make sure to make single element variable and others constant for better result analysis.

Conclusion

It is evident that you commit mistake in first attempt but that mistake should be corrected in the other attempts. Make sure to avoid these mistakes listed above and ensure great conversion rate for your in app marketing.

More info: https://www.vervelogic.com/mobile-application-development.html

5 Best Practice For Creating A Highly Secured Web Application

Every unsecured data in web applications is an enticing substance for hackers. Consumer data, business information, transaction details and many other thing come on stake when your web application is unsecured. It is always important to find out security vulnerability of your web app at regular intervals and make effort to follow best practice of security while creating your web app. Following security best practice would mean less security threat to your app and security to your valuable data.

This post is dedicated in listing the best five practices in app security to make web app immune from hackers.

Let us begin!

  1. Consider your user generated contents non friendly

Experts from web application development companies, believe that user generated content can create a strong security breach. They can easily corrupt the system and make easy access for hackers.

There are many sites such Facebook, Yelp, Linkedin etc which are which accepts various kinds of content type such as text, images, uploadable attachment etc, for having better customer engagement and ranking. However, these user generated contents have be crafted by hackers to breach the security of the web application.

Therefore, it is highly important to filter contents based on various security parameters for accepting them on your app.

  1. Know about the potential vulnerabilities

It is not the sole responsibility of the designer to have the complete knowledge of the web threats that arises in web apps. It is the responsibility of every people involved in the process of app development to have complete knowledge of threats mentioned in open application security project(OWASP). The security threats mentioned here can be a great help for app developers while designing the web app.

  1. Understanding security control in your language

Developers from best web development company in jaipur suggest that each language platform has its own set of security controls. These security control should be on tips of every person involved with app development to combat any security issue with the correspondent coding structure. Be it PHP, .NET or Java, everybody has its own security nuances. People involved in app development should be well aware for controlling security breaches such as SQL injection, cross -site scripting attack and more, with valid coding technique in given language.

  1. Never make your own security control

Developers creating security control can leave your web app prone to hackers. Developers don’t deal with security issues 24*7, hence they may easily fall in prey. Their assumption can appear valid and covering every point,yet their may be chances which cannot be denied. The best practice should be to follow OWASP top 10 listing. Train them for approved security control to mitigate threats listed in OWASP.

  1. Applying security control consistently

The only way to protect the security of your app is by applying security best practices throughout the app development. Security checks are not meant to be a one time affair, it needs consistency to maintain that security cover on your app working. Any small breach in security can bring hackers in your business and ruin it completely, hence, consistency should be the target.

Conclusion

Keeping these 5 best practices in mind can bring better security for your web app. Never completely trust user input and abide the rules to protect your app database.

Secret To Success : 6 Golden Rules To Create A Mobile App Design That Brings Profit!

Designing app for user experience cannot provide overall benefit. Be it mobile, tablet or web, apart from user experience, there are some more factor that make mobile apps successful. One of the main and important point of consideration before beginning with app development is the objective or thought behind developing it.

Various studies predict that 97% of people move out of any app within 3 sec due to bad design and interface. The whole game is in the court of UI. UI design should.be intuitive and familiar  to engage users and make them stay on app for longer duration.

The secret to success is understanding the need of the users. Go for expanded research to get the idea for needs and problems of your targeted users. This post is dedicated to list five golden rules for creating a mobile app that stands tall on all parameters.

Let us begin:

Rule 1#  Follow the 4 pillars of interaction design

According to experts from android application developers, the four pillar of interaction design helps to create a strong which is high in user interaction and low in unnecessary clutter even if the app is used in small screen device.

The four pillars are:

  • Goal driven design: before any designing process, the most important factor to understand is the purpose of the app. It is very important to ensure the actual goal that the app will achieve.
  • Usability: The app should be designed depending upon the usability of the users. If the app is of no use for users or not desired, the purpose of the app is shattered. The interface of the app should be accessible and usable.
  • Function familiarity: The key to better engagement is using common phrases are similarity of functions that users have been familiar. This way users does not get confused while using any functionality in the app. For instance, blue text with underline is considered as a URL, taking you to new page. This functionality is common everywhere and so the user can easily take necessary action.
  • App to user response: after completion of any task or missing any stage in the app, there should be certain kind of blink, notification or sound. This kind of message will notify the users and keep them updated while they are working on the app.

Rule 2# Knowing the users

Knowing the user is the base for any app design. Developers from top Iphone mobile application development services believe that it is very important to know about the users, their expectations, needs, problems etc, to design an app that speaks to all or specific needs. Without knowing the user, it is difficult to quantify a good design for the app. In order to understand your users, we list the following parameters.

  • Users persona: create the representation of the users behaviours with the help of research, interviews or surveys. This data will help you understand your users expectations and their response more vividly.
  • User scenario: user persona provide you data for predicting the interaction of users at various stages of mobile design. This prediction can help you design app that interacts better with the users expectations.

Rule 3# Make written outline of the app

At this point designing the app on paper is a wiser decision. This designing should be done in accordance with the user data obtained. These prototype does not need to be fancy, yet it will your app development a direction.

At this stage of app development, design hierarchy of the content flow. It is better to analyse and create a written flow of content in an app.

Rule 4# Integrate familiar design elements with new ones

It beneficial to study the design of the best apps in the market and find the common design pattern in them such as slide out menu bar, toolbars or buttons at the top of the page etc. there are many features that together make an app, great.

The combination of familiar design pattern will give freshness to the mobile app design as well as give users better control.

Rule 5# Finger friendly design

People with fat fingers get irritated when the app does not respond well with their thumb impression. It should always made sure that the mobile app buttons should be finger friendly. They should have enough space for users to tap on them.

Rule 6# Wipe out the clutter

It is always beneficial to reduce the number of taps needed to go from point A to B. when designers have to after several taps to reach B, them may find another shorter way of reaching there. This process will help to remove unnecessary screen in the app, making it even more easy and time friendly.

Conclusion

To make your product successful, your app design should help users getting information quickly and effectively. The secret of mobile app success is targeting the need of the users

Users Game Experience: 5 Best Ways To Provide Memorable Free To Play Experience

To make a great game experience requires the complete knowledge about the players engagement metrics and player segments for better targeting. These metrics helps in delivering best offers to players and best free to game experience. Real time player enhances the in play game experience which further bring great retention and conversion.

But how can the engagement level in free to play games can be enhanced?

Let us discuss!

A/B Testing

Developers from game development android platforms agree to the point that in order to enhance the performance of any game app, the experience of the players should be recorded. The best to record players experience is by testing on a regular basis. A/B testing is a technique of testing different variable in a particular segment of players. There can be many parameters of checking the game such as adjusting the game difficulty, changing the value and type of stage in game. In testing one controlled group and one test group players is needed. Tutorial flow, difficulty level, offers, prices, and menu organization are some of the key to testing.

In game messaging

In game messaging is needed for effective monetization of app and retention also. Be it in the form of notification, push message, offers, in app messaging, bonus etc all of them are highly effective. To make in game messaging highly effective, it is important to design the app message attractive. Professionals from iphone game development company suggest, in app messaging is effective only when targeted with different segments. For example, if players are stuck at level 4, they need certain offer or resource to come out of it. Frequency is also a key factor of consideration in in-game messaging. Too much repetition can bring irritation in users and they can abandon the game.

Personalization

Every player in the game is different, hence one plan that can fit all players is not possible. Personalization is an important key for the success of the game. Use behavioural segmentation to identify players, their likes and make real time changes for the segment to bring better engagement metrics. When games does not resonate with the players interest, they move away from it. Therefore,making adequate change is essential for capturing the rentiton of people. For example, if new players are not able to cross certain level in game, they can be offered with extra points or lives to make them inspired and motivated for the game continuity. If some players are moving through the game too fast, you can increase the difficulty level for them.

Ads serving

Ads are a great way for monetizing the game apps. If done in accurate way fetches amazing results but if it is other way round, serious consequence can be faced. A bad ads serving practice can ruin engagement level and retention of customers. Here the basic point to remember is, ads in a game should not disrupt the flow of the game. Rewarded videos are a great way to foster engagement among players. If done in right direction, advertisement can bring better revenue stream that can support in app purchase as well

In game events

To make detailed behavioural profile without digging deep inside the data, one has to very strategic in setting the event right. The first few minutes in a game is a crucial time and developers should follow the flow within that period. Custom events are helpful in determining where the players are stuck and what part of the game needs improvement. Analysing the segment of players blocked in the app can help in balancing the game for them. Thus, giving better engagement.

People of all age groups are game lovers. Games not only entertain but educate as well. The strategies stated above not only make game playing memorable but also bring better conversion and engagement level.

More info: https://www.vervelogic.com/mobile-application-development.html

Opening Eyes For Future: Top 7 Ecommerce Web Design Trend For 2018

2018 is coming with big opportunity, new trends, technology that will create a new dimension of growth. Ecommerce ventures are highly popular and will remain to rule in the market for ages. While 2018 is around the corner, we are here with some of the trends in ecommerce web design that will definitely have its presence in 2018.

Let us discuss some of these trends in 2018:

  • Boxes

Designers from top companies in ecommerce website development in india, suggest that boxes in ecommerce web design will have significant role in 2018. They will not only enhance the functionality of the website but also the design as well. Boxes are catchy and can be easily used to catch the attention of people towards call to action. Boxes also spice up the look of the website with artistic layerings which is a great way to make simple design attractive. In short, the box element in ecommerce web design would be surely a trend in 2018.

  1. Bold and bright colour

There has been a tendency in brands to play safe with web safe colour scheme i.e colours that display solid and consistent on any browser or medium. The year 2018 is about being bold and colourful. There will be a rise in bold colour outlines that will help in catching the attention of the people easily. We can expect to see colours which are more vivid. Brands can expose the colour further with selecting colour palette which are creative by various colours. Startups will make sure incorporate bold colour panels for standing different and interesting from the rest. In a nutshell, colours and bold lines will be a great hit in 2018

  1. Customized illustrations

Illustration are fun quotient in an ecommerce website. They are creative, addictive, fun visual elements that add an extra edge to your website. Developers from Web development company in jaipur predicts that unique style of illustrations will help ecommerce website to create a unique brand identity in the market and in the mind of customers. Customized illustration can be used in multiple form in ecommerce website such header image, bespoke font, custom iconography and animated visuals.

These visual elements will create a huge difference in the look of your ecommerce web design. Therefore, experiment with customized illustration in the coming 2018.

  1. Scrolling in a different way

We all know that scrolling is about moving the page top to down and down to up. Up till now, people pay strong emphasis on keeping the important content in the first half of the page or you can say above the fold. 2018 is keeping with freshness so no old tricks please!

The coming year will make it difficult to define the fold as users are viewing the website at various size screens based on their medium of access. Scrolling is wonderful only when done correctly. A bad effect of it can bring sharp decrease in user experience. Therefore, new style of scrolling will be a hit in 2018. This kind of trend is expected to bring better user interaction in customers buying journey.

  1. Videos taking over the ecommerce websites

Moving images are the greatest way you can ask people to stay somewhere. Videos are creative, entertaining, educating medium of communication within websites. Although videos are not newly invented but still it has versatility that makes its usage in multiple fields such as advertising, storytelling, photography etc. professionals from internet marketing company india suggest that videos has the capacity to lock the attention of customers ensuring highest engagement level. It has huge potential that can bring exceptional result for the ecommerce websites. Thus, it is vital that videos will be part of ecommerce web design trend for 2018.

  1. Voice search over search bar

A search is an essential component of ecommerce website. In 2018, it is expected ecommerce websites may step further and use voice search techniques over search bar. This would mean better user experience as they will not have to type any word. Such kind of feature can bring revolution in the ecommerce industry.

  1. Guided selling

Ecommerce website in 2018 should have guided selling as part of their strategy. Guided selling in terms of ecommerce website is software tools which ask customers information about items highlighted and used for making proposals. While guided selling should be part of 2018 ecommerce web design. Following should be kept in mind:

  • It should comprehend customers need
  • Understanding the need for accessible items
  • Recommend product as per need

Guided selling can appear as an item related questionnaire for users.

Conclusion

Ecommerce websites have promising opportunity in 2018. The trends stated above can bring great results for the business trying to get something big in the coming year.

4 Essential Things Startups Must Know Before Deciding The Logo Design!

Starting a new business is always exciting but nothing can be more challenging to create an own identity and set the business apart from the competitors. From deciding the perfect logo for your company to implement the correct marketing technique, everything has to be in a perfect sense. Whether you are looking to get the best computer logo for your online business or a letter based logo, there are many things that are needed to be considered. Let’s explore how can you make your business stand out!

Tip #1. Determine the name of your business

Before you plan to make a logo design for your new business, it is necessary to have a name for your business. Probability is also that you might not get the URL for the name you have chosen as your business name. But to legally register your firm, you need to decide the name. Once you got the legal name, you could also modify it later. Analyze the type of your business and choose the name accordingly. For example, if you are starting the business of fashion or cosmetics, you need to select the best fashion & beauty logo design that makes a unique identity for your business.

Tip #2. Create a perfect business plan

Just deciding the name of your business and choosing the logo won’t do any wonder. It is important to have the proper business plan and mark your financial budget. Having an accurate business plan helps you to carry out the process accordingly and help in tracking the success status of your business.

Tip #3. Validate your idea by understanding your audience

Your business can never be successful if you are not offering products or services that your audience truly wants and need. Once you have developed the plan, make sure you conduct a proper research to determine that whether your audience will buy your product or services or not. Ask your audience to leave a feedback. This helps you in improving your services for the betterment.

#4. Build a professional website and mobile app

Gone were the days when people find out the service providers among yellow pages or directory. Now if they want to avail any service, they simply click on their browser and search over the web. That’s why it has now become essential to have a website or mobile app that allow your users to know how to contact you.

For instance, if you are starting an electronic business, make sure you choose a right theme for your website and include the best electric logo design which is not just simple to understand but also memorable.

Final Thoughts

This is just the beginning and a few of the long list that you need to consider to make your new business or startup stand out. You are about to create a beautiful identity by choosing the right logo. But before finalizing that, make sure that you are moving in the right direction. Focus on creating customers and strive to offer them value.

What are the things that you took into consideration when you set up your new business? Do let us know in our comment section below!

Top Logo Design Trends To Follow in 2018

Every year some designs fade away while some other designs burst the trend and rule the Internet. Same is going to happen in 2018. A Logo is not just a symbol that shows the business identity or reflects the style. Rather, it shows an era in which it was created and tells the brand story.

In a digital world, it is essential to recognize the designing trends that make your brand identity and reveals a fresh and relevant brand story to the audience. Let’s track down the latest trend of logo designing before the dawn of the year and rule 2018 like a king:

Trend #1. Responsive logos

We are living in a digital world, where logos are designed not just to please the eyes but also to be used at different places and mark an individual identity of the brand. Logo designs aren’t just limited to the website only. Instead has been used at various other places, such as posters, business cards, stationary, advertising, packaging and much more. No matter which style you choose, whether it is best abstract logo design or letter-based logos, make sure your logo adapt itself with every unique style and look same as ever.

Trend #2. Architectural inspiration

Though developing a foundation to get the best architectural logo design is not a new concept, it is just rushed into more creative ways. Physical space has always been considered as an important factor to build a unique brand identity. But since every business and website owners strive to set them apart from others, designers nowadays are focusing not just to create an architectural landscape but also learning the new ways to embody the logo behind the physical space to reflect the creative brand story.

Trend #3. Play with typography

From old typography to the serif text, the typography has been evolved by making more and more experiments. Whether it is about creating a new typography to redesign the existing one, it calls for implementing various innovative techniques. And that has not ended here. The coming year will bring a lot of innovation, a result of tons of experiments, and bring the typography to the new level.

Trend #4. Grid based logo designs

Ever since the logo designs have evolved, the grid has played the role of backbone. Grid based designs are a perfect choice, if you are looking to get the best automotive vehicle logo designs for your new business, nothing could suit you better. Grid holds the perfect power and maintains the equal balance between logic, theory and perfection. This trend is never going to end. In fact, will flourish even more as the time passed.

Trend #5. Geometric shape of logos

Logo designs have been not restricted to the typography only. In fact, geometric designs are also creating a magic that makes the brand stand out. The important thing about implementing the geometric logo to reflect your style and services is it serves as the most versatile option and leave an instant impact on the reader.

Conclusion

A trend is something which keeps on changing with every passing year. When some design trend fade aways, much new designs burst the trend with its attractive and informative look. Choose the logo design after analysing your industry and research your competitors.

How can Print Marketing Bring Qualified Leads?

Every business is focusing on creating a unique identity in the digital space, the traditional marketing strategies have often overlooked. Print marketing is considered as the best way to advertise products and services, that sets the brand apart from competitors.

When it comes to print marketing, it is still cheap than other online marketing campaigns yet the most effective technique to increase brand awareness. And all thanks to our online technology, we have the endless number of options to use print media and increase the response rates. Let’s explore the effective and easy measures to bring more qualified leads with print marketing techniques.

#1. Brochure & Catalog

Audience nowadays, are the visual creature. They prefer to look brochure and Catalog Design rather than accessing the web. If you are providing your audience with the multiple numbers of products, consider getting a professional catalog or brochure even on your website.

High-quality and personalized catalog design attract more customers and reflects the quality of work and services you offer to your customers. Make sure to include your logo, intended message and branding consistency to achieve better results and qualified leads.

#2. Branded stickers

Since there are so many online marketing options available that leave the stickers overlooked. Yet it is still considered as the best way to grab the attention of more and more customers. Whether you are using it over packaging, merchandise or on your CD Cover Design, branded stickers always look attractive and are sure to improve the open rates.

#3. Exhibit your business and brand name

You have started your business with lots of efforts and you are proud of it! Now is the time to show off your efforts. Exhibit your business and brand name. Post your business name wherever possible. Be it in pen, Bag & Tote Design, social media pages, business card and everything that you can think of. Maybe your prospects get attracted towards it and search for you to avail your products or services. You never know when someone can refer your name or recommend your products to others.

#4.  Use traditional method of advertising

Undoubtedly, online strategies are the best to advertise your products or services but still, traditional methods are known as the most effective way to attract target audience in a professional manner. Make use of it. People still read newspaper and magazine. Consider creating an appealing Leaflet Design and insert it within magazine and newspaper, which is sure to capture the attention of many consumers.

#5. Design attractive packaging

Packaging is considered as the best way to build awareness at the time of purchase. In fact, many consumer decides whether they want to buy that product by looking at its packaging. People usually attract with the packaging that also provides them promotional material and influence them to take the product off from the shelf. Give away small items, as a way to thank your first customer. Gift them with a professional pen with your business name engraved on it or an attractive hat and cap design for kids. You can also consider giving your customers deals, discounts or coupon code that they can avail next time when they shop from you.

Have you ever tried print marketing to attract more qualified leads? We would love to hear your thoughts and views. Do mention them in our comment section below!

How to Improve Your Brand Awareness with a Limited Budget?

With so many businesses focusing on making their unique identity in the digital world, it is quite challenging to increase your brand awareness, especially when your budget is too tight! With the increasing competition, every business is looking to make their brand stand out while targeting their preferable audience.

Well, every business target traditional marketing techniques to make their brand popular. Here are few of the most effective strategies to increase your brand awareness and let everyone talking about your brand. Let’s have a look:

#1. Social media is truly a savage

Almost every user has access to at least one social media account. And it has proved as a great online platform to interact with your audience. Popular platforms, including Facebook, Twitter, LinkedIn and Instagram, plays an essential role while improving the brand awareness.

Just a few techniques, like professional LinkedIn Cover Design or attractive cover page for Facebook and relevant blogs, are the most effective technique to attract your prospects and increase your brand awareness, even on the tight budget.

#2. Create an event

Be it any kind of business, live event has always served as a great way to attract more and more audience. Whether you are launching a new product or promoting your services, a live event is a great way to interact with your audience. Connect your audience face to face with strong Powerpoint Design and match the theme to add their interest.

#3. Exhibit your business

Exhibiting is one of the best ways to show your brand and business to your target market. Though it is quite expensive but it is sure to offer the high return. Promote your brand with many useful items that make your audience remember you easily. Go with beautiful Mobile Phone Case Design with your brand name on a side or Personalised Cup or Mug Designs that will allow your customers, when you offer them for free when they buy your product for the first time.

#4. Promotional merchandise is the best investment

The small gift to your customers is a way of thanking them to shop from you and trust your brand. Creative Merchandise Design is the best factor to make your customers and clients realize that you value them. Make sure to include your brand name on your products, so that they remember you for many years to come.

Be sure to become more creative and unique while offering them gifts. More are the chances that your customers will share it on their social media profile and this helps in increasing the brand identity to a great extent.

#5. Know the power of video marketing

Video marketing is considered as the most powerful tool in the digital world. And thanks to social media, that the relevant and valuable videos are now able to achieve billions of views from the all across the globe.

Video serves as a great medium to widen the reach of a target audience and show your brand to your to your customers, in a professional way.

Final thoughts

There are numerous ways which could help you to improve your brand awareness and increase the sale. Well, it is quite challenging if you have a limited budget. These tips serve as the best when you want to increase your brand awareness but have a very limited budget.

What are your strategies that you implement to get in front of your audience? Do share your thoughts, views and ideas with us in our comment section below!

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