Author Archives: Heena

Check the 3 Decisive PPC Metrics for E-Commerce

Check the 3 Decisive PPC Metrics for E-Commerce

The moment online advertising and e-commerce stepped into the market, Cost Per Click (CPC) was marked as the primary KPI. After so many years, now the status of online marketing has been changed drastically, reflecting greater demands, and ROI of online advertising. If we talk about only e-commerce companies or e-commerce development company, then measuring ROI for PPC needs development in how we can grow in the industry.

Still, there are various online retailers or PPC firms who considers CPC as their major KPI. But due to the high competition in the e-commerce world, it is very difficult to imagine a metric created in conventional form could consistently lead the companies on the path of growth. In order to cope up with the current industry scenario, CPC has been replaced with more advanced KPIs that directly track ROI from the PPC accessed – Cost Per Acquisition (CPA), Cost Per Value (CPV), and Cost Per Profit (CPP).

 

Cost Per Acquisition (CPA)

 

CPA stands as the useful aspect for measurement since it directly connects with the heart of ROI. This KPI measures the ROI while considering your acquisitions such as sales, contact request and newsletter sign up.

However, CPA also signifies the actual measurement of ROI, as it believes in “success” not on the actual value of “success”. This can be acceptable in a business, which is providing a single product or services, but when it comes to e-commerce business, CPA doesn’t quite cut it. As e-commerce companies propose a range of products and services and also manages e-commerce promotions.

Hence, CPA proved to be an effectual KPI if you want to measure the ROI on your ad spend.

 

Cost Per Value (CPV)

 

In terms of CPV, it has an advantage over CPA as it returns the actual value of business from the customers or transactions. However, CPV is not just popular because it results in the actual value, but it also considers the value of a keyword with keyword strategies and bids to optimize effectively.

Opportunely, if you use Analytics or Adwords value tracking on your e-commerce website, then you are able to relate with each and every keyword available in your Adwords account with the amount of generated revenue. Accessing this data can assist you in optimization which can directly maximize the amount of revenue.

 

Cost Per Profit (CPP)

 

CPP is as good as CPV, although CPV proposes the advantage of getting the actual value of each item, but it does not point out the profit. We can say, profit is the ultimate readout for any e-commerce business. Remember that, higher revenue per sale does not comprise any association with the higher profit margin, which means considering CPP would bring you greatest ROI.

CPP is believed to be an ultimate metric that optimizes and measures your PPC campaigns by web development company. Due to its advanced character, Google analytics e-commerce tracking can be integrated in order to seizure the transaction IDs and the associated profit value.

Optimizing and measuring your PPC campaigns signifies that you need to be thorough and focused on the correct KPIs, but not focusing on the number of clicks and the gross sale amount. Accessing CPP as your primary KPI can result in your PPC campaign into mean, immense profit margin and maximized ROI.

10 Influential Examples for Call-to-Action – You Can’t Help But Click

15 Influential Examples for Call-to-Action – You Can’t Help But Click

Think about those sign-ups that you made, but have you ever logged in again. Well, this is called an influential call-to-action (CTA), where the landing page convinces you to sign-up and become a member.

According to the Web Development Company India, owning a website and blogging is not enough, it is also essential to assist your visitors in their buying journey by using strategic call-to-actions (CTAs). Regarding this, you need to pull out the best of your web designing team and prepare an effectual design that pushes the visitors to click. Since CTA remains as one of the areas of interest to attract the traffic.

Further, you’ll find some of the best examples of CTAs, so that you could take cues and prepare a one for your website.

1.   Dropbox

When we land on the Dropbox website, we always see a simple outline with excessive negative space. Even the embedded graphics comprise simple and subtle design. But do you know, this simple design stands as the strongest aspect. Its blue coloured “Sign up for free” CTA button captures a great amount of attention, as compared to everything else available on the page.

Dropbox CTA Example

2.   Prezi

The web designers at Prezi are also enthusiast of minimalist designing. Apart from the green dinosaur and dark brown coffee, the shades which are highlighted along with a lot of negative space – black and blue. Their primary CTA ‘Give Prezi a try’ and secondary ‘Get Started’ consumes their strategic placements.

Prezi CTA Example

3.   Panthera

The Panthera folks are really inspired by the wildlife and wild cats, which we can understand through their design. To target the big cat lovers, Panthera has a dominating CTA saying ‘Join the Pride today’.

Panthera CTA Example

4.   Huemor

If you land on a website which has a button saying ‘launch’ and along with a signaling statement as ‘Do not Press’, then what will you do? Will press that or not? Let me tell you, you’ll be dying to press that button. Here Huemor has executed a reverse psychology concept, which obviously have a great impact.

Huemor CTA Example

5.   Grey Goose

This is called a unique CTA to click. This kind of CTA “Discover a Cocktail Tailored to Your Taste” enables the visitors to have a feeling of an enticing game. And the accompanied play icon gives a hint that visitor will be directed to a video, which imitates a better idea of get people clicking.

Grey Goose CTA Example

6.   Evernote

The topmost statement “Remember Everything” is clear to understand. The Evernote’s design is super simple that shows the benefits to the visitors to apprehend what the site is all about. Plus its green coloured CTA “Sign Up” buttons goes well with the page’s theme.

Evernote CTA Example

7.   Humboldt County

It is the gorgeous website of its own. The moment you land on this website, it welcomes you with a full-screen video screening amazing footage. And yes, the most interesting part of this page is their unconventional call-to-action button which is placed right at the bottom side, featuring a bunny icon and statement as “Follow the Magic”.

Humboldt County CTA Example

8.   Madewell

The greeting headline on the page “I’m Looking For…” is itself steals attention of the visitors. Further, this headline is followed by a “Clothes That’ll Travel Anywhere”, representing the categories available on the site. And later you will find two options “Yes, Take Me There” or “Hmm… What’s Next?” this is called an interesting plan for CTA.

Madewell CTA Example

9.   EPIC

EPIC has used their homepage to present their work, their art. The greeting animated videos show their work they have done for their clients. The primary CTA stands out on the page influencing the visitors to start a new project – “Let’s Start a new project together”.

EPIC CTA Example

10.   Square

If you want an effective CTA design, then you need to think beyond the button design criteria. Besides that, you also need to consider some elements like background, surrounding images, and the text, as suggested by the Internet Marketing Company.

Mindful of other elements, the designing team at Square accessed the power of simplicity and returned a great homepage containing interesting texts, images, background, and a great button for CTA.

Square CTA Example

If you have some interesting examples for CTA, then the comment section is right below the text!

Check Out What’s New in Social Media – March 2016 Statement

Check Out What’s New in Social Media – March 2016 Statement

March 2016 has turned out to be an interesting month for the world of social media. If we consider the previous monthly updates on social media, then heavyweight will go towards Facebook. But in the month of March, Facebook was pretty quiet as compared to other social channels.

If you are willing to know about what are the new changes in Social Media, then here we, Internet Marketing Company present a brief statement of March 2016 on social media updates:

 

Facebook

 

The most interesting update on Facebook is – Live Videos. Facebook has started showing live videos to the users in their news feeds sections. Now people will see the content which is live, but not that recorded things. After launching this aspect, the live videos now treated as the greater ranking signal as compared to recorded videos, due to their original content.

 

Instagram

 

In terms of new updates on Instagram, this social media channel has extended the length of videos from 15-seconds to full 60-seconds. As per the company, the reason for this change “to bring you fun, flexible and creative ways to create and watch video on Instagram.”

Alongside, Instagram has protracted its search functionality in order to permit the users searching for other peoples’ followers. With this new search functionality, now the users can quickly find their friends or colleagues who are following other people.

Moreover, Instagram has declared about its reverse chronological feed and algorithm-based feed, which display the post out of order as per the people beliefs and what they care about the most.

 

Snapchat

 

Recently, Snapchat declared that they are reaching 8 billion videos views each day, which means their videos are serving the same amount as Facebook. You can put into the perspective since it is a prominent statement that at Snapchat there are 100 million users performing actively, as compared to the one billion active users of Facebook, which is pretty good.

 

Twitter

 

The 140 characters tweet on Twitter are not going away, but tweets may experience some changes on how they’ll be displayed on the timelines of people.

In October 2015, Twitter introduced native polls which turned out being one of the most eminent and popular social media experiments. Considering the immense popularity of this aspect, Twitter has recently decided to prolong the polls from one day to one week, or for less than 30 minutes.

In March 2016, Twitter has come up as 10-year-old, and the company has celebrated this milestone enormously. Regarding its 10th anniversary, the CEO Jack Dorsey recently made its media rounds.

Now, Twitter is in the process of making the algorithmic timeline as default, meaning that people will now need to opt-out instead of opting-in.

To understand these updates in detail, you can hire any internet marketing company that provides appropriate assistance.

 

YouTube

 

Have you ever keen to know, what people in your local area will publish on YouTube? Well, now you can since YouTube has launched a new feature with which you can find YouTube videos according to the location. For this, YouTube accessed a third-party tool.

Do you know anything about new social media updates, then leave in the comments! We SEO Company Jaipur will be back with some more interesting content.

Mobile App or Mobile site – Which one is better for Investment?

Mobile App or Mobile site – Which one is better for Investment

After so many posts on the importance of mobile web presence and after providing so many reasons, if you still don’t have one, then you are inviting danger yourself. We, the mobile app development company have mentioned thousand times and again, that smartphone reach has been continually growing at a rapid pace, not only in India but all over the world. In case your business is still missing out this aspect, then you are avoiding a massive opportunity for your firm.

However, exploring the options for going mobile can be a bit tricky since there is a range of decisions you have to make and the foremost of them would be “Does your business need a mobile site or a mobile app?”

Well, we can help you to take this decision, just scroll down!

 

Mobile Apps

 

Mobile apps or applications are those programs that can be saved in the mobile device and can also be accessed offline. These applications are designed and developed specifically for the mobile’s operating systems such as Apple’s iOS, Android operating system, or you can develop the app for both. As a result, developing a mobile application can cost you more and can make you spend your hours.

Mobile apps turn out to be successful when they give really engaging, innovative value to the users by dominating the functionality of mobile devices.

Considering the advantages of mobile apps, the primary benefit can be that it provides a separate corner to the user to access all the functionalities with ease. But, in order to make the most of this separate corner, the user have to download and install it on their device. Moreover, the mobile apps make it easy to deploy the programs and make payments through mobile without any hassle.

There are many mobile apps that are leading this area, but if you are thinking of going in this direction, then you have to pull up your socks and make best efforts in marketing with excessive bucks in your pocket.

 

Mobile Websites

 

While, if we consider the current status of the digital market, mobile apps are not the best option for investment. Most of the time, the merchants try to deliver decent user experience by designing an engaging mobile website. In case, you are selling your products immensely with your mobile website, then it is not required to dominate the functionality for any device.

While working for your mobile website, you should focus on optimizing the site as per mobile optimization guidelines. Well, we can give you a quick look of these guidelines here in this post. Have a look:

  • Large buttons or call-to-actions for better finger tapping
  • Sufficient spacing between different elements to avoid any conflict
  • Quick loading time
  • Large font for content
  • Optimized Images
  • A separate mobile website URL similar to the form as “m.mydomain.com”
  • Create responsive website that can load on any size of screen

Finally, at the end of this post, we would say that if you want to take advantage of taking your website mobile, then it is required for you to take time in figuring out which option would be best for your business.

You certainly not be willing to wasting your marketing budget on the option which is not-so-beneficial for your business, thus move ahead and take every step wisely or you can consider any mobile app development company in India. After all, it’s your business and your money!

Logo Design Trends for 2016 – The Broadcast

Logo Design Trends for 2016 – The Broadcast

The art, chemistry, biology and physics of logo designing is changing rapidly since now Logo Design Company are more devoted to engaging customers in the digital market. If we consider the frequency of engagement, then its quite good, while the quality of engaging consumers has turned into more personal and inclusive as well.

Keeping everything aside, today we are just going to focus on logo designing. In current market, there is no space for the conventional approach of logo designing. There are many individuals who are studying the emerged changes, patterns, and the trends that are occurring in logo designing. And after coming to the conclusion, we can have a comprehensive idea about the logo designing trends that are extremely popular in 2016.

So, take a look at these trends and work for your business logo accordingly:

 

#1 Flat Designs

 

The trend of flat designs is quite appreciated these days, and it is going to maintain this pace. Due to their clean and forthright outline, the logos with flat designs registers well in any sort of browsing device and loads faster. Besides that, flat designs enable the companies to become easily identifiable and perceptible.

Examples for Flat Design Logos

 

#2 Handmade Logos

 

Handmade logos speaks the honest words. Somehow, these designs directly connect with the person. We know that the aura of digital market is in full swing, but many love to be in the appeal of handmade fonts and designs. This style is useful for brands, reflecting minimal craft as well as lighter approach when it comes to imprinting. In addition, with handmade style, the designer can play with a range of colours in order to create free toned logos.

Examples for handmade logos

 

#3 Dynamic Logos

 

This trend in logo designing is also popular as kinetic logos. The dynamic logos reflects those designs that changes but remain the same with greater appeal. Perhaps the style seems fresh or it becomes excessive personal. Internet Marketing Company shows their extreme interest in dynamically designed logos.

Examples for dynamic design logos

 

#4 Negative Space

 

Negative Space isn’t the new trend, but it is hitting the place again this year. This style reflects the design which speaks to you when you see it first and tells you what it is actually about. Like this way, this style works tremendously. In case, the negative space conveys more message than this and the consumer is able to pick the details in deep, then it has become more special. Thus, this is the reason why negative space is continually scattering its strengths.

Example for Negative Space Logos

 

#5 Mono Lines

 

The logos outlined with monolines or thin lines shows their fresh and clean designs. Last year, this trend introduced the new standard of logos, and now in the current year, it will surely go far, revealing more expressive nature. In logos, the monolines comprise the constant thickness in single solid colour. Usually, designer picks the colour black. This style is typically popular in coffee or food industry. The designs seem simple but contains artistic graphics making them little playful.

Examples for Mono Lines Logos

 

Final Thoughts on Logo Designing Trends for 2016

 

Moving a brand in the modern era with appealing logo design, seems a strategic task, but its not that complicated. With a solid grasp on logo designing trends and outstanding resources, designers or the brands can leg up in front of their competition.

So let us what are your picks for logo designing trends!

Increase Sales with These Four Magic Words

Increase Sales with These Four Magic Words

According to the recent studies, four words have been defined as the secret weapons for SEO Company India that have immense power of increasing your sales. These words comprise the potential of engaging customers at a subconscious level and helps the retailers in increasing their sales.

Let’s check what the four words are:

 

New

 

Whenever you see the word ‘New’ you think something exciting would be there, and of course, you want that. According to the recent study, the word ‘new’ attached with any product or services can easily draw the shopper’s attention.

Consumers associate with the products that are new in store, but not with those SEO blunders. For example, people constantly wait for the new versions cars, new phones, newest technology, new store and much more. Being an online store owner, you should play with this word as much as possible.

 

You

 

The word "You"

Thinking from the perspective of a digital marketer, the word ‘You’ is more influential than the words ‘money’ and ‘business’. The customers always want you to talk to them directly, this word does it very effectively.

We should admit that, when a promotional banner or product descriptions directly relate with us, we feel a subconscious connection with it. Regarding this, you need to explore all the e-commerce websites and find out how many ‘You’, you see on those product descriptions or promotional banners. For example, see the following banner, it relates directly to us.

Apple's music banner with word 'you'

 

Free

 

The word ‘Free’ is not just associated with the price, but it works as a strong emotional trigger and of course can be used as a source of groundless excitement. Do you remember that buffet, where you are full, but still you keep eating because its free! So here we can understand, the power is associated with word ‘Free’.

Free shipping example

Whenever the shopper sees, free shipping, free gifts or other free things, then they try to grab the thing as soon as possible. Moreover, if you will use the word FREE in your email campaigns, it can significantly open the gates for your sales. The shoppers simply love the concept of getting anything in exchange for nothing – but you can’t blame them!

 

Guaranteed

 

Nobody would like to buy those products or services, which does not comprise any guarantee with it. The word ‘Guarantee’ works as the main component for most of the e-commerce marketing copy. The professional e-commerce development company in India would suggest you to link your goods with this powerful word.

This word ‘Guaranteed’ appeals the customers with some important aspects i.e. security and trust. It serves the customers as a safety net, indicating that the customer will be satisfied with his/her purchase. As per the studies of behavioral economics, it is observed that humans are afraid of loss and they seeks security. When you buy a product online, the chances of not liking the product are quite high, thus providing a guarantee with the product would work as a relief for you. Since, if you don’t like the item you can return it, or somehow if the product is damaged then the brand can resolve your problem.

Your return policy should also be attractive and helpful for the customers.

8 Premium E-Commerce Website Templates to Design Amusing Platforms

Have you launched your online store? Have you used an exciting template for it? Well, if you have not launched your e-commerce product, then we have some interesting for you by the Web Development Company India.

Before you pull your socks to work for your online store, you need to consider two major questions: which e-commerce platform to select, and which e-commerce template to buy for your own digital store. No store exist without a platform or template, thus, here we have brought you 8 premium e-commerce templates that might inspire you with their designs and embedded features.

All of these listed templates are SEO and mobile-friendly and designed as per the latest trends of web design market.

 

Styler

 

Styler E-commerce Template Screenshot

Style has been developed for fashion stores that sell fashionable wares. Since, the release of this template has undergone a range of updates, so it includes several other features like 3 new homepage, layouts, social media options, media elements and much more. This template can be transformed easily with classy design and exclusive feature set. In case, you are looking for an exciting clothing store template, then Styler can be one stop destination for you.

 

Coffee

 

Coffee E-commerce Template Screenshot

The ready-made design solution for a cafe or restaurant, Coffee features numerous rich elements. Its dynamic tabs include sections for New Arrivals, Best Sellers, and Popular Brands. Contemporary sliders, interesting blog previews, and creative typography flaunt the overall sight of a professional online café website.

 

Minimal

 

Minimal E-commerce Template Screenshot

Embracing low density of content, this Minimalist template showcases a distinguished list of features. It shows few elements on screen at a time, so that the visitors focus on them only. This template proposes numerous colour schemes that reflect text blocks, logos, icons and some minor designing aspects.

 

Infant

 

Infant E-commerce Template Screenshot

It is a responsive design embracing boxed layout and a classic appeal. This template supports a range of characteristics such as mega menus, parallax scrolling, Google maps, live chat and sliders. This e-commerce theme is coded with HTML5 + CSS3 and it is search-engine friendly.

 

Simple Constructions

 

Simple Constructions E-commerce Template Screenshot

Simple Construction design theme comprises all the construction related services such as hardware, tools for plumbing, building materials and more. If you are thinking of launching something like this, then grab it without giving a second thought.

 

One Page Store

 

One Page Store E-commerce Template Screenshot

Unique, and showing a few exclusive products, this e-commerce template enable you to develop a precise online store. Its layout reflects one of the landing pages and it also includes video backgrounds, expressive buttons for call-to-action, big social sharing buttons, galleries and interesting design for testimonials.

 

Furniture

 

Furniture E-commerce Template Screenshot

The well implemented unfussy designing template, Furniture lets you launch your full-featured store without making any changes to the coding. But in case, you are a pro in HTML and CSS, then you can easily reshape this e-commerce designing theme in order to fulfill your preferences.

 

Kitchen Tools

 

Kitchen Tools E-commerce Template Screenshot

Enclosing a wide range of online store aspects and dealing with kitchenware and home décor, this designing template let you release your digital store with no hassle. While using this template, you can take advantage of most elements such as newsletter popup, visually striking and informative product cards, cross-selling options and cloud zoom.

Looking for more, then keep in touch with the internet marketing company and we will bring more interesting information about web development.

7 Serious SEO Blunders of E-Commerce Websites

We have observed, many online merchants think that their responsibilities towards their e-commerce website are restricted to listing hundreds of products. Maybe they are not aware of the essential element for their E-Commerce website i.e. Search Engine Optimization (SEO).

The reason can be, optimizing e-commerce websites for SEO is much tougher as compared to those blog sites or 5 pages brand websites. Having lots of product pages converting frequently on or off the website, various issues occurs, all of these things makes very difficult for online merchants to work for their SEO. But E-commerce Website Development Company can help you with this.

Today, we will be highlighting some of the SEO blunders that can harm your e-commerce business success. Thus, it is essential for you to focus on these areas and optimize your online business sales.

Lack of Product Description

Lack of text on a product page virtually declares an end of the chances for the page being noticed by the search engine bots. So regarding this, you need to be sure about each of your product page, whether they comprise the description or not. If not, then add some text about the product, and you will surely see the difference.

Adding Product Description from Vendors

If you want to get noticed by search engines, then add the vendor’s product description on your pages, and what you’ll see – your site got banned from the search engines.

The reason is, that same description have been used on various other e-commerce websites, and most of the owners leave the text in their original form. Therefore, to overcome from this SEO blunder you should follow the rule as “always create unique content” and Google will definitely give you a bump in your website ranking

No Product Pages Optimization on the Basis of Search Demand

While working for your e-commerce website, make sure that you are considering the search keywords and demand in the digital market. Try to focus on those aspects, for which people are looking for, and then optimize your headlines, page titles and product descriptions accordingly. Or else, you will be facing the situation in which you are promoting something for your e-commerce website and no one is searching for that product.

Around 70% of consumers see the review section on the product page, before they buy anything. That means, in case your site has no such product reviews section, then there is a probability of losing a huge percentage of the audience. In addition, the pages also help the site to reach the top search results.

Non-unique Page Titles

Another blunder that most of the online store merchants perform, duplicate title tags. To elucidate this issue, you need to pay attention to the uniqueness and ignore the practice of putting identical values on your page. Well, uniqueness is the prominent culture of SEO, but when it comes to online shopping most of the people are not working as per this culture. Thus, they see some adverse impact in the rankings.

Excessive Duplicate Content

Again, we have come across duplicate content. As we have already mentioned, Google likes uniqueness and if your website can’t show it, then it will be very difficult or impossible to get a knock in search rankings.

Lack of Interactive URLs

Here, with the term “Interactive URLs” we mean those URLs that clearly defines what actually the page contains. For example:

The URL of this page on which currently you’re reading this blog shows:

www.vervelogic.com/blog/7-serious-seo-blunders-of-e-commerce-websites

We see title of the blog in URL, thus, anyone can easily figure out what the page contains.

In terms of SEO and according to SEO Company, interactive URLs are very important for all the listed products. So, from now no more anonymous numbers! Create unique and interactive URLs to get noticed by the search engines.

So tell us, what errors have you identified on e-commerce websites? Leave them in the comments section below!

Do you know what Google has just declared?

Google made two important announcements

Hey folks!

Did you hear, Google just made two very interesting declarations about ranking mechanism? These announcements might surprise you.

If you don’t know anything about these announcements, then scroll down and get some useful information. Since you understand the reasons for investing in SEO.

 

Declaration #1: Links and content are #1 and #2 ranking factors for Google

 

As we know, Google considers a range of ranking factors while ranking a website. However, as per the long known SEO pros, backlinks holds a major part of Google’s ranking factors. For instance, among 200 ranking factors, three are related to links such as:Number of links pointing to your website.

1. Number of links pointing to your website

2. Anchor text of those links

3. Authority of those links

Therefore, we can understand what SEO Company usually tells their clients, that link building is the crucial aspect when you are trying to bring your website on the first page of Google.

But it was quite surprising when Google confirmed that links and content are Google’s top most ranking signals.

Recently, when the Search Quality Senior Strategist at Google, Mr. Andrey Lipattsev was asked that what are the major ranking factors, Google considers, the he answered:

“I can tell you what they are.. It is content, and its links pointing to your website.”

So next time, any ones say that for SEO link building is dead, then you better know what you need to do. And yes, don’t forget to work on your website’s link building.

Importance Buzz: Despite the Google’s declarations about ranking signals, backlinks still hold a prominent place for Google’s algorithms. If you want to increase more white hat links to your website, then we would recommend you to focus on your site’s backlinking.

 

Declaration #2: Google uses CTR (Click-through-rates) and user experience in their algorithm

 

Yeah, links are still leading the race, and likely to remain same until Google introduce other ranking signals. It is signifying, that Google is consistently introducing new ranking factors into the mixture. And as per the recent discussion with Google engineer Paul Haahr, some of the new signals were disclosed:

Google performs A/B tests with the search engine result pages. Thus, if you or any internet marketing company experience a drop in your ranking or any upgrade, then here its nothing to do with links or on-page SEO. The results are due to the A/B testing.

It is obvious that Google accesses click-through-rates (CTR) data as a ranking factor.

We think this is may not come as a surprise for you.

After all, in case a site is on the second page of Google, then it hardly gets any clicks, since the page is not relevant as per the user. And if user Do click on it, then he or she will be back to the results within 2 seconds, that clearly indicates Google about the quality of the page.

On the other hand, if a page gets average clicks and users stays on the page for long, then it tells Google that the page comprises high-quality. Thus, the page will definitely get a bump in its rankings.

Importance Buzz: Google watches over on how the searchers communicate with your site. An increased CTR and spending time page will surely boost your ranking on Google. Hence, it would be very helpful to optimize your CTR with super practical strategies.

And we will be back soon!

Why is it required to invest in SEO for 2016? – The Reasons

Reasons to invest in SEO in 2016

Are you planning to grow your business through SEO in 2016, and most essentially, do you think its working? Don’t start doubting on your SEO efforts, we are just trying to make you realize that SEO is the must-have aspect for your website.

Millions of brands working worldwide are running their website with the help of SEO. Everyone knows SEO works as a weapon when a company decides to compete in the digital market. Even the prominent brands or internet marketing company dedicate a whole department to improve and maintain their position on search engines.

When it comes to SEO mechanism, people find it difficult to understand its complex structure, thus, most of the companies working in digital market opt to avoid this essential characteristic. Although, theoretically a brand can survive without being dedicated towards SEO, but practically we guess it’s very tough.

If you don’t find any reason to make an investment on SEO, then here we are. In this post, we have provided eight prominent reasons that you should invest in SEO in the running year i.e. 2016.

 

The Reasons for Investing in SEO in 2016

 

1. More Targeted Advertising

 

Search Engine Optimization permits you to target those who are actively looking to buy your product or service. People who make a search on Google are often ready to purchase, thus, it would be easy to perform some targeted advertising for your brand through SEO.

 

2. Your Customers expect you to be in Search Results

 

When you customers make a search, then they expect your brand to be present in the search results. In case you haven’t spent any time for SEO practices, your business is in danger since no one will be able to find your brand name in the search engines. Then, why you will run a website if it is not visible to anyone?

 

3. Less Expensive than your expectations

 

In digital industry, SEO has the reputation for being complicated as well as expensive. Well, this can be true in terms of conventional websites, but Google has made it a lot easier for the local businesses. Therefore, if you are trying to obtain the top rankings in your city, state, then it would be easier for you.

 

4. SEO goes Afar Google

 

SEO plays one of the important roles for your marketing platform, no matter what strategy you are following. Although SEO is often linked to Google, but it’s not limited to it, after all, its full form is Search Engine Optimization, not Google Optimization.

All the search engines such as Yahoo, Bing and other popular portals like Facebook, Amazon, Youtube are all in effect. These websites follow the similar criteria of Google and Bing to rank the content. Hence, if you want your website to be identified by these portals, then you must optimize your content.

 

5. Increasing Searches

 

Due to increase in the number of mobile users, now it is more convenient and easier to make a search for anything, no matter what’s the time or what’s the location. Nowadays, your customers won’t look for your brand on their phonebook, but they’ll head towards their smartphone followed by the search engine.

 

6. Frequent traffic on your website

 

Once you have put your best efforts in improving your search position, then you will experience frequent traffic on your website from search engines. The pay-per-click as attracts traffic when you pay for it, but in case of SEO, once you have made your efforts and obtained results, then you need to sit back and see the traffic rolling in your website.

 

7. Positions can change

 

Don’t ever make this perception that after obtaining good rankings on search engines, you are safe. It doesn’t mean that you’ll be still in the same position after a year’s time.

SEO is the name of an evolving process, and if you’ll stop your continual practices, you could lose out to a competitor, who is maintaining it.

 

8. Good Results on Investment

 

Comparing other elements of digital marketing, SEO is the one which can deliver best results on investment. Pay-per-click might bring you more traffic in short span of time, but note that, for PPC ads you should be prepared to burn lots of money. If you desire to get long-term, sustainable outcomes then SEO is the thing to invest.

 

There is always the best time to invest in SEO

 

For SEO, you can’t wait for the right time. The time you realize the prominence of SEO that would be the best time to spend for your website’s SEO practices with the help of SEO Company India. Since consumers tend not to leave the search results until they find the answers, and if you are not present in the search results then you could be losing out.

How much is extremely targeted leads value to your business? Don’t you think, this is the time for your business to invest in SEO?