Author Archives: Heena

Voice Search Can Change SEO Forever – But How?

Voice Search Can Change SEO Forever – But How?

As we observe the current status of the digital market, we can say there are many new attributes that have the potential of taking off the market soon. And one of them is Voice Search.

Voice search is growing rapidly in the search market. In fact, according to the figures, 55% of teens and 41% of adults are already performing their search through voice search and these figures continue to grow, as stated by SEO Company India. One can’t deny the allure of voice chat, its faster, and hands-free, and it allows you to perform multiple tasks.

As the technology is improving, there is another thing in the queue which becoming increasingly reliable – voice chat. Again the fact says, there are 20% of word error in searches, while the speech recognition word error rate is as low as 8%, reflecting an immense leap in a short period.

Perform Search Smartly than Ever Before

There are few people who type the way as they speak if we specifically talk about search queries. When you type words in the search bar, you tend to use your shorthand, so you search for like weather Jaipur or used car Delhi, whereas, in terms of voice search, you speak the complete question like “What’s the weather in Jaipur?” or “find used cars in Delhi”.

Since the applications such as Google Now, Siri, and Cortana becoming more popular and their programming has been refining, its quite important for the search engines to interpret the common phrases properly. Regarding this, Google has been trying its luck, while adopting the search quirks and peculiarities to integrate with its voice search programming.

There are many traits that voice search delivers such as:

1. Corrections in spelling or queries

For example, if you ask Google to show the images of Wales, then it will come up with some pictures of whales, where you have to clarify W-A-L-E-S and then images of the country will come up in the results.

2. What was the last search?

If you ask Google, “where is Gateway of India” and follow that search with other queries like “show some pictures of it” and “what’s its history” then Google will show the results on the basis of your first picture which gives all the details, like where the Gateway of India, some of its pictures and information related to its history.

3. Location based results

If you’re at India Gate, Delhi and you search for how far the Indira Gandhi Airport from India Gate, then Google will automatically understand that India Gate is the current location of yours and provide complete information for your query.

4. Context based on App

In case, you’re chatting about a specific restaurant in one of the apps like Whatsapp, then next you ask Google to show you the menu, Google will understand that which menu you want and show the menu of the same restaurant.

5. Results based on your on-screen content

When you’re looking at the Wikipedia page of Mahinder Singh Dhoni and then you ask for pictures of Mahinder, then Google will definitely show you the pictures of Mahinder Singh Dhoni, since you were seeing its page on your screen.

6. Context about you

If you ask Google, what’s my address? Then it will show you your address only, without asking for the specification about “my”.

But it doesn’t end here, there is a lot more to which Google is currently working hard. Now it will be soon, that Google will lend the results for your purchase like you can ask for “Order a pepperoni pizza for me from Dominos” or you can ask “show some jeans of size 28 from American Swan.”

Short-Tail Keywords are Endanger!

After all the above discussion, its quite clear that conversational search is becoming more important for search industry, as we are seeing the evolution of voice search. So what will happen with SEO?

Well, for this the webmasters have to get serious and integrate voice search into their websites since we can say Voice Search is on its path to becoming a crucial part of search engine optimization or it is the future of SEO.

Also, you need to understand that, users who are typing the search query and users who are performing voice search comprise two different types. For example, the typing people would be fine with some research while the voice searchers typically need quick answers. Thus, you need to entice both types of users.

So, here we have compiled that the things that you should take into consideration:

1. Concentrate on Long Tail Keywords

Although, we don’t believe that short tail keywords will disappear completely, but they act like less relevant when we see the common phrases in voice searches. Thus, it will be good if you concentrate more on long tail keywords.

2. Perform Optimization for your Site’s Microdata

For this, make sure that make some of the things like locations and XML sitemaps readable to the users and search engines. The mobile users and voice searchers often look for this kind of information.

3. Include Pages with FAQs Answers

When a user performs voice search, it is quite obvious that he or she will start the sentence with wh-words like “who”, “why”, “what”, “when”, “how” and then look for the answers that meet their immediate requirement. To provide answers to these search queries, you must include a FAQs page and start each question of yours with wh-words, and provide answers to appeal them.

4. Perform keyword research for conversational queries

Access any of the keyword research tools and prepare a list of potential keywords that are popular in voice searches. After that, base your FAQs questions on those potential keywords and provide good answers to them, and you’re done!

Concluding Words

It is clear that voice search is on the rise and it will continue to rise in this industry. People who’re not taking it seriously, surely missing out the most important aspect of SEO market, as stated by Internet Marketing Company. Its time to distract your focus towards conversational queries and find out, how you can optimize your site for voice searches. Since the future the conversational.

All the Best!

Best Tools & Websites “Helping Hand” for iOS App Developers

Best Tools & Websites “Helping Hand” for iOS App Developers

The mobile app development company have launched a number of iOS apps for its clients. They have a team of experienced developers who take care of entire development practices. The basic practices in app development planning include deciding what can be the features and what strategies to be followed while promoting the application.

Since I am working with a mobile app development company, so I understand the basic approaches to app development and what an iOS publisher should know.

Therefore, in this post, I have outlined some of the best resources available to you for the purpose of developing an iOS app. We have listed some efficient websites and tools that can help you with every phase of developing an app, yeah right from the marketing and promoting phase.

If you’re planning to develop an app, then you should check these useful resources so that you can spread the knowledge among your iOS developers and publishers. You are also welcome to add your additional useful resources in the comments section right at the end of this blog post.

Websites & Tools for iOS Developers

Working on your app idea with Prototype

This section is helpful for those developers, who are currently working on their planning level. By using the following websites, the developers can easily create a prototype on the basis of their app idea. It implies a great approach to convert your idea into a functional approach. You can make a prototype for one screen size, and the following websites will help you in applying your prototype on different screen sizes. Here we are sharing the websites:

www.justinmind.com

www.fluidui.com

www.appcooker.com

Justinmind Screenshot

Testing the iOS app on Cloud

App.io

App io Screenshot

Once you’ve developed the initial version of a mobile app, then the next phase is to test your mobile app. The prominent app stores such iOS app store allows the owners to test their apps, but if you want to have a quick solution, you can opt of App.io to stream your application right from the cloud to any mobile device. Thus, you can give a name to App.io as streaming solution for iOS apps.

AppThwack

This is another tool to test your iOS app on cloud and checking are your app is compatible with multiple devices or not.

Taking iOS App Screenshots

AppIconTemplate

Now after testing your iOS app, you are all set to launch it on the Apple App store, where you’ll be requiring different sizes of screenshots on iPhone and iPad. With this tool, you can download a Photoshop template and by editing that template you can quickly create a screenshot on iPhone.

LaunchKit

Launch Kit screenshot

Another web-based tool that can be accessed to create iPhone screenshots for Apple App Store. With this tool, you can easily create the screenshots for all popular iPhone devices.

Creating demo video for your iOS App

TechSmith AppShow

TechSmith Screenshot

To increase the visibility of your app, you must add a demo video for your app store. And this is where you need to create a demo video reflecting professional appearance.

TechSmith AppShow is an application for Mac OS, enabling you to create professionally looking app video demos within few minutes. You can create the video by using this tool, and for voice over the work done, you can work on Fiverr.

Some other Tools for iOS Developers

Reviewing the App with LaunchKit

LaunchKit review monitor screenshot

Want to get notifications, whenever you app gets a review from users? Well with this review tool you can monitor your app and make all this possible. Also, it follows the existing trends of mobile app development market.

Localytics

Localytics screenshot

 

This tool works as an app listing rater that rates your application once your app is live. Here you can search for your published app and see how you can improve its listing. All these practices can also be considered as a similar app store optimization.

After getting all these information about above mentioned resources, don’t forget to share this knowledge with other app developers and publishers. Since they can play an equal part in promoting your application and highlighting its visibility.

An Introductory Guide for Beginners in Marketing Focusing on PPC

An Introductory Guide for Beginners in Marketing Focusing on PPC

The marketers in startups and their efforts towards PPC seems quite overwhelming. While setting up a PPC campaign, there are so many factors to consider and too many data to collect, not mentioning the cash concerns that can come with any startup company.

But if you’re working with a thoughtful planning, careful considerations, and right hacks, then PPC advertising can turn into a productive approach setting your startup off the ground along with effectual marketing campaigns as followed by the SEO Company Jaipur.

Further, we have underlined the five core aspects associated with PPC that startups marketers should focus on while working on the most impactful ads for their business. Read further and you’ll get to know:

Specify your goals more clearly

Well, the goals are considered as the most logical place to start with. After all, you have to be clear in mind that why you putting all these efforts and how they can align with your business objectives.

Before working on your advertising, we suggest you ask yourself some of the questions as mentioned below:

Questions related to your startup company:

What do we offer? What is so special with us? Where are we offering our products?

Questions related to your prospects:

Who are our target audiences? Where are your targeted customers? What do we want our audience to do like buy or sell?

Questions related to your spending:

How much budget we have? How much have we planned to spend on PPC monthly? How much are we planning to pay for our new customer or sign-up?

Hence, the more specifically you’ll provide the answers to these questions, the more effective your PPC advertising will be. Therefore, invest some of your time in getting the answers prior to your marketing efforts and picking potential keywords.

Make an all-inclusive keyword list

When we consider the keywords for startups, long-tail keywords would be a great aspect of starting with. These keywords are highly targeted, cost-efficient and comprise more competitive terms.

The best way to do this, to understand the above mentioned questions and getting specific answers. Once you find out some long terms that imply with your company, then perform some research and make a list of popular long-tail searches associated with those terms. For example, if you’re working in real estate industry then popular searches could be “best location for house on rent” “find house to buy” “how to sell a house in Delhi”.

Alongside, if you want to find the long-tail terms for your PPC campaigns, then you can access some of the tools like Google Keyword Planner.

Know your competitors better

Once you’re done with your business objectives and comprehensive keyword list, the next move is to perform a thorough competitive analysis, so that you can identify the new opportunities.

Check, whether your competitors are offering any benefits? Are they bidding on keywords that you’ve missed? How their ads are landing pages performing better? Getting the answers to these questions will provide you more clarity about your business and competitors, and what their attainment tactics are.

Keep in mind, that you differentiate your harmless competitors and dangerous one. And don’t waste your time and money on such competitors that aren’t standing on your primary list.

Keep tabs on your conversions right from the beginning

When heading on the path of optimizing your PPC campaign, tracking your conversions stands as one of the landmarks for you, which helps you to be confident about your efforts. Likewise, you can easily determine what expenditures led to conversions and which ones are not, and like this you can optimize your spending.

Bonus: Getting to know which ones led to clicks, new leads, and customers can also show you the clear picture of about your success, not only for the PPC campaigns but for your targeted audience as well.

For this, you can access the conversion tracking tool such as Google AdWords Conversion Tracking or Google Analytics Conversion Tracking, which will work right from the start and never make your PPC perform blindly.

Keep a fine-tune with your PPC campaigns

Your entire business concept will make no sense if you’re not promoting it over the internet. Being successful with PPC campaigns calls for becoming a real pro. How can you initiate? Learn from the industry experts like internet marketing company and never stop in updating yourself, since PPC is a dynamic and comprises constant updates and new aspects.

To optimize your PPC campaign, you could also try a bid management tool and keep your focus on the optimization of your ads, landing pages and more.

So, do you have any questions to ask regarding PPC practices? Then use the comments section below and we would love to answer that!

Know Your Business Should Say Yes to Open Source Platform

Know Your Business Should Say Yes to Open Source Platform

For a successful e-commerce website, it is essential for online retailers to pick a prominent platform, as suggested by e-commerce website development company. Open source platforms propose an approach of offering undeniable freedom, scalability and flexibility. However, sometimes they don’t stand as the best choice for everyone since these platforms can be technical, difficult and expensive to manage individually.

In this post, we are going to elaborate those major factors that e-commerce retailers must consider when you determined that your site requires the support of an open source platform.

Your Budget

When it comes to having an impact on your budget, open source platforms are more expensive than alternative options such as template-based platforms.

What’s the reason?

Essentially, an open source retailers start from scratch that means they have to invest more money, time and resources into their site development and pay some money to the aspects like developers, updates, extensions, maintenance and much more. But keep in mind that this cost is largely unpredictable, with some unanticipated expenditures such as security boards, updates for software and redesigning pop-ups.

All in all, we can say platforms like open source cost an average of 4 times more than other options such as template-based platforms. Later, the key is for retailers to be aware of these differences and ponder those factors such as the potential of the company towards growth, nature of the company, and overall growth for the site to evaluate open source is worth or not.

Users in Open Source Platform

An ideal user accessing open source platform can be designed highly structured, heavy site developed by the experienced development team and a well-developed business plan. With all these factors defined, the e-commerce company can have both internal bandwidth and the requirement of an open source since these sites comprise specific vision for their site and a need of customization level that other platforms can’t provide easily.

On the contrast, a retailer working at small-scale along with easy-to-evaluate catalog and a technical team might get overwhelm with the requirements of open source platform.

Later, the major points are that retailers have to consider all the relevant aspects, prior to allocating the budget and determining that open source platform is a smart decision for their business.

Technology to Access

If e-commerce retailers wish to develop a proper and well-structured website, then they must connect with expert, certified developers. The nature of open source platform depicts working with the site’s source code which directly reflects that retailers will be having a clean slate when we consider the back-end actions for their site.

However, it provides a sort of freedom permitting for an unparalleled amount of customization and flexibility. If a development team has lots of resources and a clear vision, but still there are some limitations for them, there is still a room for error, as depicted by Internet Marketing Company. For instance, in case, an e-commerce retailer is using multiple developers and all the developers are not Magento certified, then there are the chances that they will build conflicting codes, incompatible connectors, and unsupported extensions and keep in mind that if things will exist on your site, it will turn into an unresponsive website and it will likely to be redesigned which means loss of revenue, time and some unanticipated expenses.

It is highly recommended that retailers must consider the technological scope before they land on the open source platform.

Your Business Strategy

Companies, who are having a well-defined business strategy, should access an open source platform and once again it has to be combined with flexibility and scalability. By implementing template-based platform such as BigCommerce, most of the time the retailers have to change their business actions in order to fit in the template-based model.

Thus, we would recommend that retailers should consider the requirements and limitations of their business while choosing an appropriate solution.

Type of Product & Catalog

While taking the platform into consideration, e-commerce retailers must consider both the number of products their website have and the number of variations available for their site. Depicting the general rule of thumb, the more complex and variations in catalog, it is more likely to have an open source platform.

Why this?

When it comes to template-based platforms, they tend to perform best for simple catalog type. Once the catalog starts becoming more complex, the product’s page performance begins to suffer on such template. And this can easily cause a big problem for the retailers since it can lead to slowing the site’s speed, unresponsive product page design, or low-quality images and directly it is going to have direct negative impact on traffic and conversions.

In this big picture, it is important to site owners to identify a potential platform, since it works for the foundation for your online business and provides best support for company’s requirements.

Why should you Convert Your Site from PSD to WordPress?

Why should you Convert Your Site from PSD to WordPress

When it comes to a website, no matter how attractive it is, the only thing that matters is the functionality. If you’ve designed an appealing site, but it’s not getting much visitors, then the first thing you need to check is its functionality. And for this, you must have enough technical knowledge, so that you can turn your website into a responsive one.

Additionally, in case your web designers don’t have expertise in coding, then you should start looking for a prominent web development company India to upgrade the site. Or as another option, you can opt for the conversion which takes place between PSD versions of your site to WordPress.

We all know about WordPress, an open-source tool that turns your website into a more user-friendly form. Hence, it seems a great option if you opt for converting your site.

Below, we have outlined some of the reasons that why you should go for PSD to WordPress conversion. Take a look:

Easy to Manage

Developing your website through WordPress makes it manageable easily.  This CMS proposes a range of prominent tools, enabling your site’s content management an easy cakewalk. Without having deep knowledge of coding, you can have access to its web-based interfaces, to make all or any changes to the website. And you can execute it quickly by using WordPress.

SEO-friendly Website

Today SEO is believed to be your key asset if you wish to survive in the digital waves running all over the market, and WordPress can help you with this. This CMS platform comes with a range of search engine optimization themes which are free to use. For this, you don’t need to hire a web designer to redesign your website by applying complex coding. WordPress enables you to access the instantly available tool which builds a website deploying all the required features and attract more traffic. A WordPress site is compatible across all the browsers. In addition, it enhances the visibility of your site over the internet and lets you experience a solid client base.

Flaunts a Real Appeal

The availability of numerous themes makes WordPress give a unique look to any site. You can pick a theme which turns out to be beneficial for you and your business and make you connect with the client base with ease. WordPress accesses a PSD to HTML conversion which makes your site compatible over the internet.

Establishing a Brand Identity

You might be having a team of potential developers creating a visual outline for your website, that work great for your business. The conversion of PSD to CSS offered by WordPress adds an active interface to your site that highlights its operational functionality.

Personalized Site

Your site will be customizable if you opt for PSD to WordPress conversion. This CMS proposes a wide range of third-party plugins that facilitates the process of improvisation in your site’s functionality. Alongside, it makes the process of web development faster, while making any changes to show a personalized look.

Manage Multiple Site Better

You might be having multiple sites for your business. With WordPress, you no longer need to manage them individually, since it makes you control and maintain sites easily. Although, you’ll, not be compromising with distinctive appeal and functionality of the website, since you websites remain independent to each other.

Managing your Site Remotely

As we know, WordPress is an open-source tool, and you can use it from anywhere and at any time through live internet connection. Like this, you’ll be permitted to manage your site even if you’re not available at your workplace. By using WordPress, one doesn’t need to access HTML and CSS files in order to manage the site’s content. This sort of flexibility can be advantageous for you as well as your site and through this, you can make wonders.

To reap the advantages provided by WordPress, you should look for an eminent Internet Marketing Company, elaborate all the aspects that work best for your website.

6 Logo Creation Tools that You Should Start Using Today

6 Logo Creation Tools that You Should Start Using Today

Name some instantly recognizable logos. Let me do it for you. Twitter has a bird, Apple shows an apple, Nike reflects a tick and Puma expresses its esteem with a panther. This is how logo works.

Logo is the thing which people are going to remember whenever they think of your brand, it becomes the first picture of your brand. That is the reason, people prefers it to be simple, professional and striking.

For a recognizable logo, you could hire a logo designing company that work for your brand, or you can perform the logo designing in-house. And if you want to do it in-house then you’ll be requiring a software, which is great in its job.

Below, you’ll find some of the names that are quite popular in logo designing realm!

Logo Creation Tools

1.  Adobe Illustrator

Adobe Illustrator, which is one of the parts of Creative Suite remains at the ace of graphic design software, and that too for a good reason. It proposes a pack of various features that provides control in every aspect when you design your logo.

Adobe Illustrator Screenshot

For beginners, its pixel grids make it easy for the users to align objects clearly, whereas the integrated shape-building tools, brushes, and high-end path controls make you freely create any graphic that you want to. On the other hand, perspective grids can assist in creating depth and distance graphics. Its amusing typography, extraordinary visual effects, and new drawing engine can turn a raster image into editable vectors.

When you want to use colors frugally, then using gradients can make your image very effective and Illustrator communicates with gradients and makes it work for your graphics. However, Illustrator can also imply for beginners.

2.  Logomaker

If you’re looking for a logo that you want to use online indemnity, then Logomaker is the right tool for you. Even those, who are new to logo designing can create an effectual logo in few minutes through this tool.

Logomaker Screenshot

It has over 10,000 icons and images created by professional designers, reflecting its huge selection of artwork. To express your own uniqueness, you can play around with colors, add text, select a font and experiment with spacing.

With Logomaker, you can create and download six web-ready logos. To download them, you will get appropriate HTML code which you can copy and paste online.

3.  Laughingbird

Similar to Logomaker, you don’t need to draw anything with this logo creation tool. You just need to download the software, available for both Mac and Windows and its trail is free.

Laughingbird Screenshot

Laughingbird comprises 200 templates coupled with various graphic elements, which can be placed directly on the canvas. As another option, you can upload your work and custom the graphics from the web. In addition, there are also different special effects and options for text style available on the menu.

4.  Summitsoft Logo Design Studio

Visually, Summitsoft Logo Design Studio appeal similar to Microsoft Office and most interesting thing that it also proposes free trail.

Summitsoft Logo Design Studio Screenshot

With this tool, you will whooping 1500 ready to implement templates that go will with logo designing trends. Alongside, it has more than 5000 objects to get the visual effect from. Play around with colors, fonts, shapes and effects or you can import your own graphics so that you make your personalized logo.

In addition, its usual web formats let you print your logo in high resolution. Like in Laughingbird, in Summitsoft, you can sell you designs to other users as well. But for this, you need to work through the trademark process so that you secure your security identity and come up with great ideas for taglines, slogans embedded with your logo design.

5.  LogoYes

LogoYes permits you to design your logo and make it perfect for your brand, prior to making any payment. Once you’re done with the overall process, you can make a purchase.

LogoYes Screenshot

It is kind of straightforward tool, letting you find art for your logo. Secondly, you need to drag and drop your canvas and try out the work by adding text and making tiny tweaks like resizing, spinning or repositioning elements. Web development company also follows the same practice.

However, this software does not propose any special effect or any other extras, you would be using one graphic icon for each logo. If you want a clean and basic logo design, then LogoYes is the thing that you need.

6.  Sothink

Another downloadable software along with free trail, proposing a range of free templates and make you edit your existing one or you can create a new one from scratch.

Sothink Screenshot

With its smart color tools, Sothink can help you in great ways. It has seven vector drawing tools and a dozen special effects which you can apply to individual text letters.

At last, you can import the content by yourself either through Flash or static graphics. Also, this tool follows the mechanism of exporting formats such as png, jpg, bmp, tiff and svg.

If you have any other name which is not present in this list? Then Comments section is just below the text! Share the name with us!

Explore the World of Web Designing with New Trends…

Explore the World of Web Designing with New Trends…

Nowadays, the advancement of technology takes place within a blink of an eye. The use of internet, evolving technical aspects and up-gradations are growing at a rapid pace. Today, not only SEOians working in SEO Company India are heading on the path of innovation, but web designers also seem to provide effective technological services to make some improvements in their business.

During recent years, responsive web designing has improved tremendously and increased by leaps and bound. Now, this field contains lots of new tools and techniques that people wish to implement for the betterment of their business.

Let’s check what the new things are which have entered into the world of web designing:

Scrolling

You know, scrolling actually enhances the readability of a page, since no one ever likes to glue their eyes constantly on a single glance. Thus, it has been observed that the newest and hottest trend that had headed into the world of web designing is scroll which kept to the minimum. However, short period of scrolling is good for catching all the available points easily. Today, there are a number of long scrolling sites which has been switched to short scrolling trick!

Scrolling website example

Card Layout

People today, are more attracted to the card styled layout. This layout was first adopted by Pinterest. Card styled page layout expresses new waves into the web designing arena, also it is compact and convenient since it provides the piece of information in the form of small bits. The card seems like content containers as they represent information in the shape of rectangle, while making the users catch the point easily.

Card Layout Website Example

Visual Appeal

For catching the attention of visitors, it is very important to make your page visually appealing. Using HD images in your web pages is the new trend of this technology realm. Alongside, adding the piece of information and making use of images is more prominent and has been marked as a fastest growing trend of the year. Also, highlighting the design with brighter and bolder shades in different forms such as fonts, graphics and animations enhance the appeal greatly.

Iconography

Its not new that web designers are adding icons to their website, whereas it has become very popular these days. Now, the web designers of web development company India are experimenting with a range of large-sized icons by forming their SVG formats, enabling the page to look more appealing and attractive.

iconography website example

Buzzing Animation

Most of the websites today are almost animated and virtual. It will be really difficult for you to distinguish between the real forms and the animated ones. As we know, we designing is developing rapidly, it has made it possible to customize the website’s formation as per users’ choice and requirements. Animation in web designing also includes the task of creating imagery that looks real but actually these are not real.

Interactive Designs

It has become a vital part to make your web design interactive. In the realm of web designing, it is believed that interactive web pages complete the task of establishing connection between the users and your company. With this kind of pages, you can add value to the end user. Interactive forms such as tiny alarms, text alerts or a light beep can really contribute in making the people not only connect with your brand but with the device as well.

Typography

Typography is leading in its direction successfully, the courtesy goes to the streamlined interfaces. Typography which is bright, bold, and large is actually ruling the roost of web designing showground this year since its visual appeal goes really well with other elements on the web page. Also, it plays the role of interacting the message more precisely among the visitors, while making it more understandable.

Creating Design in Compact Modules

Nowadays, the web designers are adapting the process of segmenting design into small modules and components rather than designing the entire page. These tiny modules describe how the search function will work and how the site will perform its navigation process. It has defined as one of the popular trends of industry this year, which the web designers are increasingly adapting.

Are we treating SEO as too complicated process or we making it complicated?

Are we treating SEO as too complicated process or we making it complicated

Just some time before, I was analyzing some of the reports and realized that I was actually drowning the basic statistics which includes benchmarks, KPIs, rankings, conversion rates, dashboards, audits and many other things. There is a fact, that all of the data and tools make life easier, but this is really too much!

At SEO Company India, we put major significance on the data which is important to make sure that are we delivering what we have asked to do. Since as we were working, we realized the more you dug into the data, and switch the tools, the less time you will be spending in doing the required work.

With the world of search engine which is crowded with various options and resources, we would say it’s time to get back to the basics and simplify the entire mechanism.

But how can we access all the data and impeccable SEO tools to generate a more streamlined and simplified approach towards SEO? You’ll get the answer below:

Simple doesn’t mean it’s Easy

Here, with the term simple, we do not mean it’s easy. If it were easy, everyone would do it effectively. We used the term simple for consistency and the results it delivers. Thus, instead of concentrating on the number of deliverables, we should focus on the results that we could get.

By simplifying the overall mechanism of SEO, you will make your path towards some of the extras that really don’t matter and you’ll start focusing on the actions that help you obtaining your overall objective. To make you understand more, we have shown a picture of “Simplified Search Productivity Cycle”.

Simplified productivity Results cycle

This is all start with a goal

You can’t move even a step ahead if you don’t have a fool proofed plan. With the help of defined goals, we can easily find our desired destination. Once we’re clear on what actually we want, we can work backward and start generating an effectual strategy that helps us to get in the right direction.

While you’re working on your goals, here are some of the questions that you should ask yourself:

What is the main purpose of my site?

Is your site for driving leads? Increasing sales with four magic words? Want people to connect with your content? Your site’s purpose is directly proportional to the goals that you will set. Therefore, this is step is pretty important.

What do I want to obtain?

And here you’re going to draw a picture showing how your end goals will look like. Is it based on revenue? Based on users? Based on traffic? Defining these things, and you’ll determine whether you’re succeeding or not!

How will I measure success?

When you know what you want to acquire, you’ll definitely know how you will measure the success. In order to be sure about the positive ROI, you just the need to know the count. For example, your site is for generating leads, you just not need to drive traffic, but your traffic should also convert. If you have thousands of visitors and none of them is converting, then doesn’t make any sense.

Who is my competition?

Knowing what you’re up to is important. But looking at your competition what they’re doing give you some idea of taking advantage of the holes in their search engine marketing strategy.

Real Outcomes

As we have already mentioned, in SEO we have to access more data than ever before. This is a mixed concept, good and bad.

When we mention the term “real results” we mean anything which has the real impact on the leads towards your overall objective. At this point, you should ask the following questions and estimate that are these your real results!

  • What worked?
  • What didn’t?
  • Why?
  • What’s next?

So, if you find the answers to these questions, then you can find out are you walking in the right direction or not? And keep in mind you get the answer of the last one since you can’t get stuck with the results and data and you have to look forward and keep pushing yourself, as suggested by Internet Marketing Company.

Making Adjustments

Now, just because you have a defined plan, it doesn’t mean it is going to work well. In fact, I would say it’ll never going to work perfectly. So what you should do with it? Well, this is the time to make adjustments. After reviewing your real outcomes, now you should start working on your calculated adjustments.

Use the data that you’ve collected from tweaks, add and remove some of the actions and start focusing on your strategy around the goals.

Get Back to the Start

Now, you’ve made tweaks, the cycle starts again from the top place. You should spend some time in reviewing your goals after you’ve made the changes. And somewhere you’ll definitely find that the objectives you created initially need to be shifted slightly. Hence, now the ball is in your court!

Trends 2016 for Mobile App Development to Rock This Year

Trends 2016 for Mobile App Development to Rock This Year

In recent years, mobile app development went through a huge transformation and much of these transformations addressing innovations, top-notch technologies, new ways to deliver better user experience and breakthrough technical traits to learn. This is quite obvious, that when it comes to innovations and addressing latest concerns related to users, 2016 will bring different but new possibilities and promises.

As per mobile application development company, it doesn’t matter whether its Android app or iOS, developers are facing the competition of bringing innovation in almost every industry. Particularly talking about mobile app development, this field is experiencing immense transformation, due to the emerging technology trends. Although, the emerging technical trends are likely to command the app development market in the coming time, but we would say that evolving industries such as enterprise development and rapid development continue to play important roles.

Below, we have introduced some of the tech trends that have evolved and will help you to rock this year:

App Security is at the Center Stage

As per the Gartner Study 2015, “75% mobile apps fail due to the lack of security measures.” Last year, due to this issue many app developers were working on their toes and now it has grabbed the center stage. In iOS 9, the marketers have already put emphasis on high-end security aspects, similar in Android app development where Google has already constricted security protocols in the latest operating system i.e. Android 6.0 Marshmallow.

Enterprise Mobile Apps will maintain their Lead

Over the last few years, enterprise mobile apps are in more focus, due to their increasing interest in all fields such as small and medium enterprises. The increasing number of businesses whether they are small or big, they have realized the integral role of mobile apps that they play for their business, while proposing more ease in connecting their customers and leading towards the growth. And in 2016, this trend is likely to nurture more.

More Focus on Cloud Compatibility

Throughout the last year, Cloud platforms have influenced the mobile app development superior ways and due to the impeccable potential of this technology, the cloud platforms are likely to extend this year. Today, users are irrespective of their locations and availability of the device on multiple devices has made possible, all thanks to cloud platforms. In addition, these platforms have contributed in performing delegated tasks for the organizations and made access to internet as well as mobile apps easy.

Beacon will continue to lead in Location Technology

Being a location technology, the beacon has contributed a lot in clearing the difference between being a mobile device offline or online. This top-notch technology for location comes integrated with iOS and Google and also proposes countless possibilities for connecting the users contextually. Although, it also stiffens the security measures depending on the information derived from their location.

Development of Mobile Commerce with Great Mobile Payment

Thanks to mobile commerce, which has made all the regular e-commerce offerings easy and transferred the funds or payments by using the mobile phones. The latest mobile devices are also comes integrated with breakthrough security technologies and aspects facilitating secure payment with ease. For example, we have Apple Pay or Google Wallet and both of them made mobile payments easier than ever before. In 2016, we will be seeing more apps that make your transaction quicker, faster and easier, as stated by SEO Company India.

If you thing, that your thoughts should add up in the above-mentioned trends, then share it with us in the comments section below!

Top 3 Ways to Employ User-Generated Content in E-Commerce

Top 3 Ways to Employ User-Generated Content in E-Commerce

While working on any marketing strategy, it is essential to work on your social proof. User-generated content (UGC), is the form of customer reviews and pictures, addresses the head point of ambiguity that further affects the buyers as well as the business owners, as suggested by the e-commerce website development company.

Sometimes buyers hesitate to buy anything from an online store since it can be hard to evaluate the quality or products without seeing them personally. Whereas, the owners of e-commerce stores have to liaise with some essential tasks of building trust with the users and promote their products through the barrier of digital screen. The customers’ experiences and reviews provide something for which buyers always look for i.e. confidence.

Here we have outlined the best practices which will assist you to leverage user-generated content in order to grow your business.

1.  Build Relationship with your Customers

By providing relatable information, customer reviews increases the shopper’s confidence in a brand. This user-generated content throughout the online store including home page, checkout page, and product details page makes the entire shopping experience outstanding if genuine customers address their positive reviews.

If you let a conversation happen between the interested shoppers and previous buyers, then it will build a community around a brand, which also showcase the social proof for the products as well as for the brand. These communities break all the barriers between the shoppers which in return establishes a unique connection with the store and leads to conversion increment.

It is considered as an effective way to ask your customers for reviews, which further help you in engaging your audience and developing retention to make them feel important.

2.  Make your Social Ads more Effective

With user-generated content, people can increasingly build trust on social media while generating leads.

Social ads are kind of process that extends your reach and stimulus the shoppers when they are not shopping on the site actively. There are many times that people are scrolling through social media and they easily ignore a brand-sponsored ad.

Reviews upsurge social commerce because it provides immediate visibility on social media which includes authentic customer reviews, and embedded images in social ads enable you to build a significant brand reputation, while bringing more traffic to the site.

3.  Boost your visibility during Search Engine Marketing

The reviews posted by customers differentiate your brand and products from all the other results that come up on the list. These form of user-generated content not only attract the shoppers’ attention but lead to sales increase.

Due to the use of user-generated content in your paid and organic search engine marketing practices such as listing ads along with rich snippets that underline your search listing and make it look more enticing for the searchers to click through.

As per the internet marketing company, during the research phase, when shoppers come across the customer reviews, your product comes to an edge over the other search results and boosts the shoppers to head towards your website.

If you have something to tell us? Then leave in the comments section below!